Licensing & Merchandising Specialist

JR United Kingdom; Coventry; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a pioneering project in motorsport with an ambitious vision for the future! This role focuses on building a world-class licensing and merchandising business for a prestigious F1 team. As a Licensing & Merchandising Specialist, you'll be at the forefront of strategic planning and operational execution, collaborating with key partners to drive brand growth. If you have a passion for sports and a knack for negotiation, this is your chance to make a significant impact in a fast-paced environment. Embrace the challenge and help shape the future of motorsport with us!

Qualifications

• 2-3 years experience in licensing management, preferably in sports.
• Strong negotiation skills and ability to manage key partners.

Responsibilities

• Develop and implement licensing strategy for Audi F1 Project.
• Manage end-to-end licensing process ensuring compliance and quality.
• Analyze market trends to identify new licensing opportunities.

Skills

Licensing Management

Negotiation Skills

Relationship Building

Market Analysis

Project Management

Communication Skills

Education

Bachelor's Degree in Management

Bachelor's Degree in Marketing

Job description

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Client:

Stake F1 Team Kick Sauber

Location:

Coventry, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Join the Audi F1 Project - Shape the Future of Motorsport!

Welcome to the Audi F1 Project.

Audi will be competing in the FIA Formula 1 World Championship from 2026.

The new team has three locations. Audi's Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. The Sauber Group's Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. The Sauber Motorsport Technical Center, UK, will be operational this year. Our Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations.

What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history.

This position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).

Your mission

This is a bold and ambitious project focused on building a world-class merchandising, licensing, and retail business. In this fast-paced, start-up environment, we are seeking a Licensing & Merchandising Specialist who can combine strategic vision with hands-on execution. The primary focus of this role will be developing and managing our licensing business, working closely with licensees and partners. Additionally, the role will provide support across merchandising activities. Given the dynamic nature of the project, the ideal candidate must be adaptable, proactive, and comfortable switching between strategic planning and operational execution.

• Support the development and implementation of a licensing strategy aligned with the Audi F1 Project’s brand and commercial objectives
• Manage and oversee the end-to-end licensing process for branded products ensuring operational efficiency, compliance with brand guidelines, and quality standards.
• Collaborate closely with brand and marketing teams to create compelling product offerings aligned with the brand’s vision
• Support in negotiating and executing licensing agreements, ensuring mutually beneficial terms for the brand and licensees
• Develop and maintain strong relationships with current and potential licensees and partners to drive brand growth
• Monitor and analyze the performance of licensed products, providing data-driven insights to optimize sales strategy
• Manage and oversee merchandising back-office activities, including processing internal orders and coordinating with Logistics to ensure timely product delivery
• Analyze market trends and competitor activities to identify new licensing opportunities and stay ahead of the curve

Your profile

• Bachelor’s degree in management, marketing, or a related field
• 2-3 years of proven track record in licensing management, preferably within the sports industry or for a sports brand/club
• Strong negotiation and relationship-building skills with experience managing key partners and stakeholders
• Deep understanding of licensing agreements, intellectual property rights, and contract law
• Excellent communication skills with the ability to present and influence at all levels of an organization
• Ability to manage multiple projects simultaneously while maintaining high attention to detail
• Passion for sports, with a strong understanding of consumer behavior and trends within the sports merchandise market
• Proficiency in English language skills. German language skills will be an advantage