Licensing & Merchandising Specialist

JR United Kingdom; Birmingham; On-site; GBP 30,000 - 60,000; Full time

Job summary

An ambitious project in the motorsport industry is seeking a Licensing & Merchandising Specialist to drive brand growth through strategic licensing initiatives. This role offers the chance to work in a dynamic, fast-paced environment where you will develop and manage licensing strategies, collaborate with marketing teams, and negotiate agreements with partners. If you are passionate about sports and have the skills to thrive in a start-up atmosphere, this is your opportunity to make a significant impact in the world of motorsport merchandising. Join us and help shape the future of an exciting brand!

Qualifications

• 2-3 years of experience in licensing management, preferably in sports.
• Strong negotiation skills and ability to manage key partnerships.

Responsibilities

• Develop and implement a licensing strategy aligned with brand objectives.
• Manage the end-to-end licensing process for branded products.

Skills

Licensing Management

Negotiation Skills

Relationship Building

Market Analysis

Project Management

Education

Bachelor's Degree in Management

Bachelor's Degree in Marketing

Job description

Licensing & Merchandising Specialist, Birmingham

Client:

Stake F1 Team Kick Sauber

Location:

Birmingham, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Join the Audi F1 Project - Shape the Future of Motorsport!

Welcome to the Audi F1 Project.

Audi will be competing in the FIA Formula 1 World Championship from 2026.

The new team has three locations: Audi's Motorsport Competence Center in Neuburg (Germany), Sauber Group's Formula 1 factory in Hinwil (Switzerland), and the Sauber Motorsport Technical Center in the UK, which will be operational this year. Our Power Unit is developed in Neuburg, while Hinwil focuses on chassis development and race operations.

What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history.

This position for the Audi F1 Project is based at Sauber in Hinwil (Switzerland).

Your mission

This is a bold and ambitious project focused on building a world-class merchandising, licensing, and retail business. In this fast-paced, start-up environment, we are seeking a Licensing & Merchandising Specialist who can combine strategic vision with hands-on execution. The primary focus will be developing and managing our licensing business, working closely with licensees and partners. Additionally, the role will support merchandising activities. The ideal candidate must be adaptable, proactive, and comfortable switching between strategic planning and operational execution.

• Support the development and implementation of a licensing strategy aligned with the Audi F1 Project’s brand and commercial objectives.
• Manage and oversee the end-to-end licensing process for branded products, ensuring operational efficiency, compliance with brand guidelines, and quality standards.
• Collaborate with brand and marketing teams to create compelling product offerings aligned with the brand’s vision.
• Support negotiations and execution of licensing agreements, ensuring mutually beneficial terms for the brand and licensees.
• Develop and maintain strong relationships with licensees and partners to drive brand growth.
• Monitor and analyze licensed product performance, providing data-driven insights to optimize sales strategies.
• Manage merchandising back-office activities, including processing internal orders and coordinating with Logistics for timely product delivery.
• Analyze market trends and competitor activities to identify new licensing opportunities.

Your profile

• Bachelor’s degree in management, marketing, or a related field.
• 2-3 years of proven experience in licensing management, preferably within the sports industry or for a sports brand/club.
• Strong negotiation and relationship-building skills with experience managing key partners and stakeholders.
• Deep understanding of licensing agreements, intellectual property rights, and contract law.
• Excellent communication skills with the ability to present and influence at all organizational levels.
• Ability to manage multiple projects simultaneously with high attention to detail.
• Passion for sports and a strong understanding of consumer behavior and trends in sports merchandise.
• Proficiency in English; German language skills are an advantage.

Please note: If you are not a passport holder of the country for the vacancy, you might need a work permit. Check our Blog for more information.

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Created on 05/05/2025 by JR United Kingdom