Licensing Manager

Provallar Executive Search; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Manchester (office based) – Great opportunity for a Global Licensing Manager to lead and grow licensing across UK, Europe, North America and the Middle East. This senior, commercially-focused role combines licensing partnerships, business development and strategic planning to drive revenue growth worldwide.

You will manage licensees, lead negotiations, explore new markets and collaborate with internal teams to maximise brand value and distribution.

Qualifications

• Proven experience within licensing, brand partnerships or related commercial roles.
• Strong negotiation and relationship management skills.
• Experience developing new business opportunities and growing revenue streams.

Responsibilities

• Identify and secure new licensing partnerships across multiple categories and territories.
• Develop opportunities across traditional licensing, Direct-to-Retail and DTC channels.
• Research markets, categories and consumer trends to identify growth opportunities.
• Build relationships with prospective and existing licensees.
• Attend international trade shows and industry events.
• Develop category extension opportunities and new commercial initiatives.
• Lead commercial negotiations and licensing agreements.
• Work closely with legal teams through contract execution, renewals and amendments.
• Partner with licensing agents and international representatives to expand brand reach.
• Develop short and long-term licensing growth plans.
• Support annual planning, forecasting and budget processes.
• Analyse licensee performance, sales trends and commercial opportunities.
• Present recommendations and business updates to senior leadership.
• Drive revenue growth and maximise royalty income across the portfolio.
• Manage relationships with licensees across multiple territories.
• Support product launches and seasonal reviews.
• Monitor distribution, retail execution and market performance.
• Collaborate with internal design, product and commercial teams.
• Ensure brand standards and commercial objectives are achieved.

Skills

Licensing

Brand partnerships

Commercial management

International business development

Job description

Manchester (office based) - Excellent Salary + Bonus + Benefits

Oour client: A well-established North-West-based fashion and lifestyle group with an international footprint. The business operates across multiple consumer brands and markets, working with major retailers and commercial partners in the UK and overseas. Its routes to market include wholesale, international partnerships and licensing, with further international expansion and new-market development forming an important part of its growth strategy.

The Opportunity:

An exciting opportunity has arisen for an experienced Global Licensing Manager. You will lead and develop the licensing business across the UK, Europe, North America and the Middle East. This is a highly visible commercial role with responsibility for both managing existing licensing relationships and driving new business opportunities across categories and territories.

This role combines:

• Licensing & Brand Partnerships
• Business Development
• Commercial Negotiation
• Territory Expansion
• Strategic Planning
• Category Development
• Licensee Management

You will be responsible for growing licensing revenue, expanding categories, identifying new markets and developing long-term partnerships with licensees around the world.

This is an ideal opportunity for a commercially minded licensing professional who enjoys creating opportunities, opening new doors and building sustainable revenue streams.

Key Responsibilities

Business Development

• Identify and secure new licensing partnerships across multiple categories and territories.
• Develop opportunities across traditional licensing, Direct-to-Retail and DTC channels.
• Research markets, categories and consumer trends to identify growth opportunities.
• Build relationships with prospective and existing licensees.
• Attend international trade shows and industry events.
• Develop category extension opportunities and new commercial initiatives.
• Lead commercial negotiations and licensing agreements.
• Work closely with legal teams through contract execution, renewals and amendments.
• Partner with licensing agents and international representatives to expand brand reach.

Strategic Planning

• Develop short and long-term licensing growth plans.
• Support annual planning, forecasting and budget processes.
• Analyse licensee performance, sales trends and commercial opportunities.
• Present recommendations and business updates to senior leadership.
• Drive revenue growth and maximise royalty income across the portfolio.

Brand & Licensee Management

• Manage relationships with licensees across multiple territories.
• Support product launches and seasonal reviews.
• Monitor distribution, retail execution and market performance.
• Collaborate with internal design, product and commercial teams.
• Ensure brand standards and commercial objectives are achieved.

About You

We would love to hear from candidates with experience in:

• Licensing
• Brand Partnerships
• Brand Management
• Commercial Management
• Category Management
• International Business Development
• Consumer Brands
• Fashion, Sportswear, Lifestyle or Retail Brands

You will ideally have:

• Proven experience within licensing, brand partnerships or related commercial roles.
• Strong negotiation and relationship management skills.
• Experience developing new business opportunities and growing revenue streams.
• Excellent communication and presentation skills.
• Strong commercial and analytical capability.
• The ability to work independently whilst collaborating across multiple functions.
• Flexibility to travel across Europe and North America.

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