Licensing & Business Development Lead - Hybrid (Bradford)

Hallmark Cards, Inc.; Bradford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Free onsite parking

Cultural and lifestyle benefits

Job summary

Hallmark Cards, Inc. in Bradford seeks a Licensing & Business Development Manager to lead the licensing portfolio across Europe. You will shape licensing strategy, manage key partnerships and identify opportunities that deliver value to the business, while aligning with brand direction and market expectations.

You’ll influence long-term strategy, balance commercial ambition with relationship management, and negotiate to build sustainable partnerships across licensors, licensees and agencies.

Qualifications

• Experience in brand licensing, content management or a relevant business development role.
• Strong licensing and content knowledge, with experience in acquisition and account management.
• Proven negotiation skills with the ability to assess risk and achieve balanced outcomes.
• Strong relationship-building skills across licensors, licensees, agencies and internal teams.
• Excellent communication and presentation skills, with the ability to influence and align stakeholders.

Responsibilities

• Lead portfolio management across licensors, licensees and agency partners, ensuring partnerships support Hallmark’s long-term business strategy.
• Act as a lead negotiator, approaching agreements strategically by assessing risks, planning scenarios and aligning outcomes with stakeholder needs.
• Provide insight and input into Hallmark Europe’s short‑ and long‑term licensing strategy, including content acquisition and brand extension opportunities.
• Manage both tactical contract activity and high‑level strategic planning, adapting approach to deliver effective outcomes.
• Identify and assess opportunities that deliver strategic or commercial benefit, ensuring alignment with organisational priorities and capacity.
• Lead and support change initiatives, bringing partners and teams along with new ways of working.

Skills

Licensing

Negotiation

Relationship building

Communication

Presentation

Commercial acumen

Financial concepts

Tools

Microsoft Office

Job description

Hallmark Cards, Inc. in Bradford seeks a Licensing & Business Development Manager to lead the licensing portfolio across Europe. You will shape licensing strategy, manage key partnerships and identify opportunities that deliver value to the business, while aligning with brand direction and market expectations.

You’ll influence long-term strategy, balance commercial ambition with relationship management, and negotiate to build sustainable partnerships across licensors, licensees and agencies.