Legacy Marketing Manager

Anthony Nolan; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading charity organization in the UK seeks a Legacy Marketing Manager to develop and implement fundraising strategies and oversee legacy administration. Candidates should have experience in managing multi-channel campaigns and achieving targets. Competitive salary and comprehensive benefits package provided.

Benefits

27 days annual leave

Pension scheme

Childcare vouchers

Life Assurance

Cycle to work scheme

Qualifications

• Experience in managing multi-channel fundraising or marketing campaigns.
• Track record of meeting fundraising targets within budget.
• Understanding of legacy administration processes.

Responsibilities

• Develop and implement legacy fundraising strategies.
• Create audience-centered marketing campaigns.
• Maintain relationships with key stakeholders.

Skills

Campaign management

Fundraising strategy

Stakeholder relationships

Communication skills

Financial analysis

Project management

Tools

Microsoft Office

Microsoft Teams

Job description

Job Summary

As a key role within the Fundraising Division, the Legacy Marketing Manager will work to achieve the essential long-term legacy income that helps Anthony Nolan to save the lives of people with blood cancer and blood disorders.

You will do this by shaping and implementing our legacy marketing plans to achieve our long-term income goals. You will develop an audience-centric and insight-driven legacy marketing programme to attract and steward potential legators. You will also have line management responsibility and oversee our legacy administration work.

Key responsibilities

These include but are not limited to:

• Develop and manage our legacy fundraising, setting and achieving agreed targets to help us to grow our long-term legacy income.
• Plan, develop and implement high impact, audience-centric legacy marketing campaigns to attract new legacy pledgers, considerers and enquirers. This includes activity across a range of channels from social media, digital, telemarketing, direct mail and events.
• Develop and implement compelling supporter journeys to effectively steward potential legators.
• Ensure that all legacy marketing campaigns are managed efficiently and effectively.
• Track, report and benchmark results to inform decision making for future activity.
• Overall management of our annual legacy income; management of our legacy administration, including overseeing the external legacy admin support.
• Build and maintain sustainable, constructive relationships with the team, colleagues and key external suppliers.
• Provide internal resources for learning about legacies, to aid awareness.
• Collaborate to ensure integrated planning for legacy marketing with the wider teams: Individual Giving, other fundraising teams, the register team, marketing and content along with other colleagues to identify sustainable ways to deliver our Fundraising strategic plan.

Essential attributes

• Experience of creating and managing large scale, multi-channel, audience-centric and insight-led response-driving fundraising or marketing campaigns
• Demonstrable track record of achieving legacy fundraising success through integrated communications to individual supporters, with experience of effective supporter stewardship to drive loyalty
• A track record of developing and meeting targets within budget
• A working understanding of legacies and the legacy administration process and experience of working with solicitors and online will writing partners.
• Experience of producing financial analysis to improve lifetime value, including detailed income and expenditure budgets and reforecasts
• Experience of line management and coaching to achieve agreed goals
• Excellent written and verbal communication skills and project management skills
• Confident use of Microsoft Teams, Microsoft Office, Excel and First Class.
• Ability to understand, interpret and review plans based on complex information and situations

What’s in it for you?

• A competitive salary
• 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
• A stimulating work environment full of opportunities to learn and develop
• Life Assurance of four times annual salary
• Travel season ticket loan, Cycle to work Scheme
• And more! (further details on our Life at Anthony Nolan page)

Please check out the full job description attached, and you can read more about what to expect on the Our recruitment process page found on our careers site.

Release your remarkable, join our team and give someone another chance to live.

Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer.

All applicants must be able to demonstrate the right to work in the UK.