Legacy + In Memory Marketing Manager

ASTHMA + LUNG UK; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A health charity in the UK is seeking a Legacy + In Memory Marketing Manager to lead fundraising initiatives aimed at supporting lung health. The ideal candidate will have experience in delivering data-led marketing campaigns and will be responsible for developing acquisition and retention programs. This role offers a competitive salary and strong benefits including 30 days annual leave and a health cash plan.

Benefits

30 days annual leave

Health cash plan membership

Employee assistance programme

Cycle-to-work scheme

Interest-free annual season Travelcard loan

Pension scheme

Qualifications

• Experience in delivering data-led direct marketing campaigns.
• Experience in fundraising with a focus on legacy or in-memory giving is desirable.

Responsibilities

• Lead the development and delivery of mass acquisition and retention programmes for legacy and in-memory giving.
• Collaborate to embed legacy and in-memory giving into the organisational culture.
• Test recruitment channels and products in the legacy and in-memory space.

Skills

Data-led direct marketing

Fundraising experience

Job description

Overview

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment. We are entering the first year of a 3-year fundraising growth strategy with a strategic focus on these areas. As our Legacy + In Memory Marketing Manager you’ll be stepping into a new role and can shape and grow two of our most important income streams in the Supporter Giving + Legacies portfolio.

This role is perfect for a creative, data driven fundraiser who can lead the development and delivery of mass acquisition and retention programmes and collaborate across the organisation to embed legacy and in-memory giving into everything we do.

Responsibilities

• Lead the development and delivery of mass acquisition and retention programmes for legacy and in-memory giving.
• Collaborate across the organisation to embed legacy and in-memory giving into supporter touchpoints and wider organisational culture.
• Test recruitment channels and products in the legacy and in-memory space.

Requirements

• Experience in delivering data-led direct marketing campaigns.
• Experience in fundraising with a focus on legacy or in-memory giving is desirable.

Benefits

Competitive salary plus benefits including 30 days annual leave (plus bank holidays), health cash plan membership, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.