Lead Visual & UI Designer — Design System Evolution

rmg digital; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

RMG Digital is seeking a Lead Visual/UI Designer to drive the visual evolution of an established design system used across technical, US-facing products. The role focuses on modernising visuals while preserving the existing experience and introducing AI-driven patterns.

You will collaborate with senior stakeholders and hand off to engineers to codify the new direction, emphasising craft, clarity, and system-wide usability.

Qualifications

• Proven experience leading a visual evolution or redesign of a large-scale design system with strong visual and UI craft.
• Credibility operating alongside senior stakeholders and the ability to push a design direction forward.
• Comfortable working on technical, complex products.
• Experience designing for AI-driven experiences and patterns is a strong plus.
• Motion and micro-interaction design experience is a plus.

Responsibilities

• Lead the visual evolution of an existing design system, elevating rather than replacing its current direction.
• Define visual patterns and interaction models for AI-driven experiences within the system.
• Bring modern, easy-to-use UI conventions and improved usability to the system's visual layer.
• Design micro-interactions and motion patterns at a system level.
• Present and align concepts with senior stakeholders, including a VP-level system owner and multiple UX leads.
• Hand off finished direction to the existing architecture and engineering team for implementation.

Skills

Design system leadership

UI design craft

AI-driven design

Motion design

Stakeholder management

Job description

RMG Digital is seeking a Lead Visual/UI Designer to drive the visual evolution of an established design system used across technical, US-facing products. The role focuses on modernising visuals while preserving the existing experience and introducing AI-driven patterns.

You will collaborate with senior stakeholders and hand off to engineers to codify the new direction, emphasising craft, clarity, and system-wide usability.