Lead Producer

Fanatics; Leeds; On-site; GBP 42,000 - 64,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a production lead for paid advertising content across video, photo, and motion formats. You will manage day-to-day production, from brief to final delivery, across multiple campaigns in a fast-paced environment.

This role requires 4–6 years producing paid advertising, strong budgeting, and knowledge of usage rights, with Airtable and major platforms (Meta, TikTok, YouTube) in scope. You will help scale production while maintaining quality and compliance.

Qualifications

• 4–6 years producing paid advertising, performance marketing content, or integrated ad campaigns.
• Experience managing productions from creative development through final delivery.
• Proven budget ownership on productions of meaningful scale.
• Knowledge of usage rights, talent contracts, music licensing, and media running-rights terms.
• Strong organizational and project management skills across multiple simultaneous productions.

Responsibilities

• Translate creative concepts and briefs into actionable production plans with timelines and budgets.
• Manage day-to-day production of AV assets across paid advertising campaigns.
• Produce video and photo shoots end-to-end: pre-production, on-set, post, delivery.
• Own production for paid campaign creative at scale, ensuring consistency across variants.
• Build and manage production budgets and report spend against plan.
• Source and manage production companies, directors, crew, studios, editors, and talent.
• Coordinate logistics: locations, talent, wardrobe, permits, schedules.
• Manage talent bookings with Legal, including usage rights and renewals.
• Oversee post-production workflow: edit, grade, sound, versioning, platform cuts.
• Ensure productions meet advertising standards and state-specific regulations.

Skills

Paid advertising production

Budget ownership

Usage rights contracts

Project management

Paid media platform specs

Tools

Airtable

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

You get the work brought to life. Video, photo, motion, static, and everything in between. You take the creative ambition and turn it into a plan with a budget, a crew, a schedule, and a delivery date built for paid media.

This role suits someone equally comfortable producing a fast-turn performance ad variant on Tuesday and running a campaign shoot the rest of the week. You'll be the person who tells us early what's possible within budget and timeline, and then makes more of it possible than we expected.

What You'll Do

• Translate creative concepts and media briefs into actionable production plans, including the timelines, budgets, vendors, deliverables, and format specs by platform.
• Manage day-to-day production of all AV assets across paid advertising campaigns,spanning video, photo, and motion ad formats.
• Produce video and photo shoots end to end: pre-production, on-set execution, post, and final delivery.
• Own production for paid campaign creative at scale, keeping creative vision, production quality, and channel specs consistent across every variant and cutdown.
• Build and manage production budgets, and report clearly on spend against plan.
• Source, negotiate with, and manage production companies, directors, crew, studios, post houses, editors, photographers, retouchers, and voiceover talent.
• Coordinate logistics: crew, equipment, talent, locations, travel, wardrobe, props, hair and makeup, permits, and schedules.
• Manage talent bookings with Legal, including usage rights, buyouts, and renewals, plus music, footage, and image clearances — with attention to media running rights and flight windows.
• Own post-production workflow: edit, grade, sound, versioning, aspect-ratio and platform cutdowns, and delivery to media/trafficking teams.
• Make sure every production meets responsible gaming and advertising standards across US state-by-state gambling advertising regulations — talent age and eligibility requirements, how play is portrayed, required on-screen DISCLAIMERS, and state-specific restrictions.
• Improve production workflows, templates, and scalable processes for high-volume paid ad output across the creative team.
• Work with the media teams and platforms to ensure best practice is maintained in all paid social advertising.

What You Bring

• 4–6 years producing paid advertising, performance marketing content, or integrated ad campaigns.
• Experience managing productions from creative development through final delivery, including multi-variant output for paid media testing.
• Proven budget ownership on productions of meaningful scale.
• Practical knowledge of usage rights, talent contracts, music licensing, and media running-rights terms.
• Strong organizational and project management skills across multiple simultaneous productions, with tools like Airtable.
• Working knowledge of paid media platform specs (Meta, TikTok, YouTube, CTV, programmatic) and how they shape production and delivery requirements.
• Unflappable under pressure, and clear with people about what's achievable.

Bonus Points

• Sports, entertainment, gaming, or iGaming production experience.
• Familiarity with US gambling advertising compliance across multiple state jurisdictions.
• Experience working directly with media/performance marketing teams to inform creative testing and iteration.

Your First 90 Days

You'll take one paid campaign from brief to delivery, build our production budget and vendor templates, and show us what we could bring in-house.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

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As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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