Design Lead - UK (remote)

Fanatics; Greater London; Remote; GBP 70,000 - 100,000; Full time

Job summary

Fanatics is seeking a senior design leader to obsess over the Fanatics Casino look and feel. You will define the system, set visual standards, and spearhead a design team to deliver cohesive branding across campaigns, features, and in-product experiences.

You will work closely with Product Design and Brand to maintain visual coherence, mentor designers, and art-direct external partners while ensuring responsible gaming messaging is clear and compliant.

Qualifications

• 5+ years in design across brand and digital.
• Portfolio showing system thinking and standout pieces.
• Expert-level Figma and Adobe Creative Suite.
• Ability to run several workstreams simultaneously.
• Collaborative presence across marketing, product and commercial teams.
• iGaming, sportsbook, gaming or entertainment experience.
• Experience scaling a design system across multiple markets.
• Experience building an in-house studio.

Responsibilities

• Lead design across brand campaigns, feature launches, in-product and marketing.
• Protect and iterate the Casino visual identity and the design system.
• Direct and review the team’s work with concrete feedback.
• Work with Product Design and Brand to keep experiences coherent.
• Art-direct external partners: photographers, illustrators, motion studios & retouchers.
• Present design work to senior leadership and explain the thinking.
• Ensure design supports responsible gaming with legible disclaimers and clear odds.

Skills

Brand design

Digital design

Design system

Figma

Adobe CC

Lead design

Tools

Figma

Adobe Creative Suite

Motion design

Job description

Leeds, England, United Kingdom; London, England, United Kingdom

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The role

You obsess over how Fanatics Casino looks. Every touchpoint a player meets us on: a campaign, a feature launch, email inbox, the app itself, should feel like it came from the same confident place. You'll help define the system that makes that true.

You'll set and hold the visual standard, lead the design team day to day, and stay close enough to the work to shape it with your own hands. This is a hands‑on, lead role with real conceptual craft in it.

What you’ll do

• Lead design across brand campaigns, feature launches, in-product and always-on marketing.
• Protect and iterate the Casino visual identity and the design system behind it: type, colour, layout, imagery, iconography principles.
• Direct and review the team’s work, giving feedback that is specific enough to act on.
• Work with Product Design and Brand to keep marketing and in‑app experiences visually coherent.
• Art‑direct external partners: photographers, illustrators, motion studios and retouchers.
• Present design work to senior leadership and explain the thinking behind it.
• Make sure design actively supports responsible gaming: DISCLAIMERS that are genuinely legible, RG messaging that is easy to find, and complete clarity about odds, value and what an offer includes.

What you bring

• 5+ years in design across brand and digital, with at least 2 owning a conceptual design function.
• A portfolio that shows system thinking alongside standout individual pieces. We’d love to see the rules you wrote as well as the work they produced.
• Expert‑level Figma and strong Adobe Creative Suite. You can also art‑direct motion and 3D convincingly.
• The judgement to run several workstreams simultaneously.
• A collaborative presence across marketing, product and commercial teams, and the confidence to hold a line gracefully.
• iGaming, sportsbook, gaming or entertainment experience.
• Experience scaling a design system across multiple markets or regulatory regimes.
• Experience building an in‑house studio from the ground up.

Your first 90 days

You'll get to know every surface the brand lives on, evolve how it shows up and improve output and process quality at every touchpoint.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.