Lead Marketing Data Analyst

Chelsea Football Club; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Chelsea Football Club is seeking a Lead Marketing Data Analyst to shape and lead the club’s marketing analytics capability across CRM, digital and fan engagement.

You will define the strategic direction for marketing analytics, develop scalable reporting and data products, and collaborate with Marketing, CRM, Digital and Product teams to translate data into meaningful commercial and fan engagement outcomes.

Qualifications

• Advanced SQL skills with large datasets.
• Experience leading or managing analysts or teams.
• Strong stakeholder management with marketing/digital/product teams.
• Experience owning analytics for marketing, CRM, digital or fan engagement.
• Strong experience building dashboards in BI tools (Tableau, Power BI, Looker).
• Experience with a modern data stack and dbt workflows.
• Familiarity with CDP and identity resolution.
• Understanding of marketing attribution and campaign analysis.

Responsibilities

• Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, embedding data in planning and performance measurement.
• Acting as the club’s SME for digital analytics, guiding on Google Analytics and data capture.
• Partnering with Marketing and CRM to design segmentation and lifecycle measurement using the CDP.
• Developing measurement frameworks and KPIs linking marketing activity to engagement and commercial outcomes.
• Delivering automated, trusted reporting and dashboards for senior leadership and executives.
• Establishing best practices for self-serve analytics and scalable reporting across teams.
• Driving analytics projects including fan behaviour, campaign performance and attribution modelling.
• Ensuring data is structured and integrated within the data warehouse and transformation layers.
• Mentoring analysts and growing the analytics team's influence across the organisation.
• Translating complex data into clear, credible insights for marketing and digital leadership.

Skills

Advanced SQL

Leadership

Stakeholder Mgmt

CDP experience

Data visualization

dbt

BI dashboards

A/B testing

Marketing attribution

Sports industry

Cross-functional

Job description

Chelsea Football Club is seeking a Lead Marketing Data Analyst to shape and lead the club’s marketing, CRM, digital and fan engagement analytics capability.

This role sits within the Business Data team and plays a critical role in ensuring data informs how the club understands, engages and grows its global fanbase. You will define the strategic direction for marketing analytics, develop scalable reporting and data products, and work closely with Marketing, CRM, Digital and Product teams to translate data into meaningful commercial and fan engagement outcomes.

The successful candidate will combine strong technical analytics capability with clear strategic thinking, helping the club better understand fan behaviour across digital platforms and customer touchpoints while enabling more effective decision making across the business.

Main Responsibilities:

• Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, ensuring data is embedded in planning, optimisation and performance measurement.
• Acting as the club’s subject matter expert for digital analytics, providing leadership on tools such as Google Analytics and ensuring digital behaviour is accurately captured, modelled and integrated within the club’s wider data ecosystem.
• Partnering with Marketing and CRM teams to design segmentation frameworks, audience strategies and lifecycle measurement using the club’s Customer Data Platform (CDP).
• Developing measurement frameworks and KPIs that clearly link marketing activity to fan engagement, conversion and commercial outcomes.
• Delivering automated, trusted reporting and dashboards for senior leadership and C-suite stakeholders, ensuring rapid access to insights and clear performance visibility.
• Establishing best practices for self-serve analytics, dashboard design and scalable reporting, enabling teams to independently access high-quality insights.
• Driving deeper analytics initiatives including fan behaviour analysis, campaign performance evaluation, attribution modelling and experimentation.
• Ensuring digital and marketing data is properly structured, documented and integrated within the data warehouse and transformation layers.
• Managing and developing analysts, providing mentorship, setting standards and growing the team’s influence across the organisation.
• Acting as a strategic partner to marketing and digital leaders, translating complex data into clear, credible and actionable insights.

You’ll have:

• A strong perspective on how marketing and digital analytics should inform strategic decision-making.
• The ability to operate across strategic direction and deep analytical work, moving comfortably between leadership discussions and detailed analysis.
• Strong stakeholder management skills, with the ability to translate reporting and modelling into clear, commercially relevant insights.
• Confidence working with ambiguous or loosely defined problems, shaping them into meaningful analytical questions and deliverables.
• A genuine curiosity about fan behaviour, engagement and lifecycle journeys, and how data can deepen long‑term relationships with supporters.
• A proactive mindset with the ability to drive change and embed data‑led thinking across teams.

Experience:

• Advanced SQL skills and strong experience working with large datasets.
• Experience leading or managing analysts or providing technical leadership within an analytics team.
• Strong communication and stakeholder management skills, with experience partnering with marketing, digital or product teams.
• Experience owning analytics for marketing, CRM, digital or fan engagement functions.
• Experience defining KPIs, measurement frameworks and reporting standards across multiple teams.
• Strong understanding of digital data collection, including event tracking, tagging frameworks and integration into a data warehouse.
• Experience working with a Customer Data Platform (CDP) or familiarity with identity resolution and unified customer profiles.
• Experience working within a modern data stack (e.g. Snowflake, BigQuery, Redshift or similar).
• Experience building dashboards and analytical products in a Business Intelligence tool (e.g. Tableau, Looker, Power BI).
• Experience using dbt or similar data transformation frameworks within a modern data stack.
• Experience with digital experimentation and A/B testing frameworks.
• Familiarity with marketing attribution models and campaign performance analysis.
• Experience working in sports, media, entertainment or fan‑centric digital businesses.
• To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead
• To report any misconduct or suspected misconduct to the HR Department

Our commitment to Equality, Diversity and Inclusion:

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC and the Foundation is fully committed to ensuring the safety and well‑being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.