lead marketing analyst

Harnham; Remote; GBP 80,000 - 100,000; Full time

Job summary

A global digital entertainment company is seeking a Lead Marketing Analyst to oversee marketing analytics for a fast-scaling consumer brand. This role will involve leading a small team, driving campaign performance improvements, and utilizing strong SQL skills while providing insights to senior stakeholders. Applicants should have over 5 years of marketing analytics experience, including proficiency in attribution and digital marketing channels. The position is remote and offers a salary up to £100,000 plus benefits.

Qualifications

• 5+ years’ experience in marketing analytics or a related data role.
• Proven ability to lead or mentor junior analysts.
• Expertise in attribution, incrementality, and campaign measurement.

Responsibilities

• Lead and mentor a small marketing analytics team.
• Own full-funnel, cross-channel analysis covering acquisition and retention.
• Improve campaign performance measurement through advanced modelling.

Skills

Marketing analytics

Attribution

SQL

Digital marketing channels

Data storytelling

Tools

GA4

Looker

Tableau

Power BI

Job description

Lead Marketing Analyst

Location : Remote (UK-based)

Salary : Up to £100,000 + benefits

Start Date : ASAP

The Company

A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You’ll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.

The Role

This is a senior role leading marketing analytics for a fast-scaling consumer brand. You’ll be the central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands‑on analysis, you’ll mentor a small team, partner with senior stakeholders, and ensure best practice in data‑driven marketing decisions.

Key Responsibilities

• Lead and mentor a small marketing analytics team, setting best practices and ways of working.
• Own full‑funnel, cross‑channel analysis covering acquisition, engagement, and retention.
• Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling.
• Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation.
• Build and maintain marketing forecast models to optimise spend and ROI.
• Conduct robust statistical analysis to improve campaign testing methodologies.
• Deliver clear reporting and actionable insights to marketing, CRM, and executive stakeholders.
• Collaborate with Data Engineering to ensure reliable data pipelines and infrastructure.
• Champion a data‑first approach across marketing and product teams.

Skills & Experience

Essential :

• 5+ years’ experience in marketing analytics or a related data role.
• Proven ability to lead or mentor junior analysts.
• Expertise in attribution, incrementality, and campaign measurement.
• Strong SQL skills and proficiency with analytics tools (e.g. GA4, Looker, Tableau, Power BI).
• Hands‑on experience with digital marketing channels including CRM, paid media, and lifecycle.
• Strong communication skills, comfortable influencing senior stakeholders.
• Excellent statistical analysis and data storytelling ability.

Desirable :

• Experience building LTV, churn, or other predictive models.
• Familiarity with marketing mix modelling and forecasting techniques.
• Python or R for advanced analytics.
• Exposure to high‑volume, consumer‑facing industries (gaming, media, entertainment, or subscription).

Interview Process

1. Introductory chat with the hiring manager.
2. Technical task and presentation.
3. Final interview with senior leadership, focusing on strategy, culture, and stakeholder alignment.

How to Apply

Send your CV to Mohammed Buhariwala at Harnham, or connect on LinkedIn to learn more.

Keywords

Lead Marketing Analyst, Marketing Analytics, SQL, Python, Attribution, Incrementality, Media Mix Modelling, Campaign Measurement, Forecasting, LTV, Churn, Data Storytelling, Stakeholder Management, Remote.