Lead Growth Product Analyst

Numan; Greater London; Presencial; GBP 75 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Share options

Health insurance

Electric car salary sacrifice

Enhanced maternity and parental leave

Birthday day off

Nursery benefit

Pension

Flexible working options

Learnerbly budget

Wellhub membership

Cycle to work

Season ticket loan

Discount on Numan products

Volunteer days

Anniversary bonus leave

Resumo da oferta

Numan is seeking a Growth Analytics professional to own analytics for the growth squad, driving acquisition, conversion, retention and LTV. You will design experiments on product, offers and pricing, and work with Finance/Data to monitor CAC, contribution margin, and LTV/CAC.

You’ll segment by persona and leverage data science where valuable. You’ll collaborate with BI, data engineering and pricing teams, ensuring compliance with data protection rules while translating insights into actionable

Qualificações

• Several years in product, growth or marketing analytics.
• A track record of analysis that changed decisions and moved commercial metrics.
• Expert SQL and confident use of Looker; Python or R for deeper analysis.
• Strong experimentation skills, including test design and statistical significance.
• Solid grasp of subscription economics: cohorts, retention, CAC, contribution margin and LTV.
• Experience with marketing measurement, attribution models and spend efficiency.
• Comfort with product analytics tools such as Amplitude or Mixpanel and funnel/behaviour analysis.
• Ability to translate messy questions into a clear recommendation and explain it to non-technical audiences.
• Commercial judgement with a bias to action.

Responsabilidades

• Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value.
• Design, run and evaluate experiments on product, propositions, offers and pricing (A/B tests and holdouts).
• Leverage unit economics with Finance and Data Teams and show how initiatives move CAC/LTV metrics.
• Analyze marketing channel mix and attribution with the marketing team.
• Segment customers by persona and value and turn segments into targeted propositions.
• Track early-journey behaviour and identify levers for long-term success.
• Shape the growth roadmap with the Principal PM and present results to leadership.
• Work with BI, data engineering, commercial and pricing on scorecard metrics and drivers.
• Ensure compliance with clinical, data protection and advertising rules.

Conhecimentos

Product analytics

Growth analytics

Marketing analytics

SQL

Looker

Python

R

Experimentation

Cohort analysis

LTV/CAC understanding

Ferramentas

Amplitude

Mixpanel

Funnel analytics

Descrição da oferta de emprego

About Numan

Founded in 2018, we’ve already grew to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

Patients first.

Learn fast.

Own the quality.

Succeed together.

Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

This is a high-impact role, central to a fast-moving, highly iterative, data-obsessed squad. As an individual contributor, reporting to and partnering with the Principal Product Manager for Growth, you’ll have a growth mentality, driven by moving the metrics that matter across acquisition, lifetime value and customer experience.

The role touches on marketing channel mix, segmentation, acquisition efficiency, propositions and pricing, and setting customers up for success as they start their weight loss journey. You’ll quickly learn the market, the personas, the unit economics and the bigger picture.

The Role:

• Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value, and be the go-to person for what’s working and why.

• Design, run and evaluate experiments on the product, propositions, offers and pricing. That includes A/B tests and holdouts that measure true incrementality, not just uplift of a subset of customers.

• Leverage the Finance and Data Teams view of unit economics (CAC, contribution margin, LTV:CAC), adhering to the existing artifacts and definitions, and show how every initiative moves those numbers.

• Analyse marketing channel mix and acquisition efficiency with the marketing team, including attribution and spend allocation.

• Segment customers and prospects by persona, behaviour and expected value, and turn those segments into targeted propositions and journeys. Leveraging data science predictions where they can add value.

• Track early-journey behaviour such as first-month engagement, commitment take-up and early retention, and find the levers that set patients up for long-term success.

• Shape the growth roadmap with the Principal PM, sizing opportunities and prioritising by expected impact on tier-one metrics.

• Present results, wins and failures to leadership and stakeholders clearly and regularly, with a recommendation every time.

• Work with BI, data engineering, commercial and pricing, take ownership of a set of scorecard metrics, and be able to understand and articulate drivers to their movement and fluctuations.

• Keep all analysis and experimentation inside clinical, data protection and advertising rules, working with the clinical and compliance teams where appropriate.

You’ll need:

• Several years in product, growth or marketing analytics, ideally in a subscription, D2C or digital health business.

• A track record of analysis that changed decisions and moved commercial metrics, with clear examples.

• Expert SQL and confident use of a BI tool such as Looker. Python or R for deeper analysis.

• Strong experimentation skills, including test design, sample sizing, statistical significance, incrementality and pitfalls such as novelty effects and cannibalisation.

• A solid grasp of subscription economics: cohorts, retention curves, CAC, contribution margin and LTV.

• Experience with marketing measurement, such as attribution models, channel performance and spend efficiency.

• Comfort with product analytics tools such as Amplitude or Mixpanel, and with funnel and behavioural analysis.

• The ability to turn messy questions into a clear recommendation, and to explain it simply to non-technical audiences.

• Commercial judgement and a bias to action: you’re comfortable deciding with imperfect data and saying when you were wrong.

Our benefits include...

• - Share options.
• - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• - Health insurance with Vitality.
• - Electric car salary sacrifice scheme with Octopus.
• - Enhanced maternity and parental leave.
• - A day off on your Birthday!
• - Nursery benefit provided by YellowNest.
• - Employee assistance programme (access to therapy, financial planning and discounts).
• - Generous pension (includes both employee and employer contributions).
• - Flexible working options, including a dog‑friendly office in Farringdon.
• - Personal training and development budget via Learnerbly.
• - Wellhubmembership, giving you access to over 2,000 locations in the UK.
• - Cycle to work scheme.
• - Season ticket loan.
• % - Discount on Numan products for your friends and family.
• - Paid volunteering days.
• - An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.