Growth CRM Lead

Numan; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Share options

25 days holiday

Health insurance

Electric car salary sacrifice

Enhanced maternity/parental leave

Birthday day off

Nursery benefit

Pension

Flexible working

Learnerbly budget

Wellhub access

Cycle to work

Season ticket loan

Discount on Numan products

Volunteer days

Anniversary leave

Job summary

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives within our lifecycle marketing function. This role sits at the intersection of data, creativity and commercial strategy, using personalised, high‑impact communications to convert leads, drive cross‑sell and upsell, and unlock compounding growth through referral and promotional mechanics.

You will own CRM growth performance across email, SMS, push, and direct mail, and work closely with our Performance Marketing team on

Qualifications

• Proven experience in CRM, lifecycle, or growth marketing roles with measurable revenue impact.
• Strong commercial sense; link campaign decisions to margin and LTV.
• Hands-on with lead nurture, abandoned cart, retargeting across multiple channels.
• Experience designing cross-sell, upsell and referral programmes at scale.
• Skilled in segmentation and personalised communications to protect value.

Responsibilities

• Own and optimise lead conversion performance including abandoned basket flows and retargeting.
• Develop cross-sell and upsell programmes grounded in behavioural data.
• Build growth loops and improve referral programme performance.
• Drive revenue through segmented promotional campaigns while protecting margin.
• Lead test-and-learn initiatives across channels and funnel stages.
• Collaborate with Data & Analytics to measure campaign impact and ROI.
• Deliver personalised communications at scale using segmentation insights.
• Coordinate with Paid Media, Product and Commercial teams to maximise efficiency.

Skills

CRM

Lifecycle marketing

Growth marketing

Lead nurturing

Retargeting

Cross-sell upsell

Segmentation

Personalised communications

Tools

Customer.io

Braze

Klaviyo

Job description

About Numan

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role:

We’re looking for a highly motivated CRM Lead to spearhead growth initiatives within Numan’s lifecycle marketing function.

This is a key role for someone who thrives at the intersection of data, creativity, and commercial strategy, using personalised, high‑impact communications to convert leads, drive cross‑sell and upsell, and unlock compounding growth through referral and promotional mechanics. You’ll own CRM growth performance across email, SMS, push, and direct mail, and you’ll work closely with our Performance Marketing team on retargeting strategies, driving revenue and long‑term value through intelligent, segment‑led campaigns.

You will:

• Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate.
• Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.
• Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross‑functionally to develop new referral capabilities and features.
• Drive incremental revenue through carefully‑segmented promotional campaigns, applying rigorous segment logic to protect margin and long‑term value among high‑performing patient cohorts.
• Lead test‑and‑learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.
• Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.
• Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.
• Collaborate cross‑functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.
• Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.
• Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

You’ll have:

• Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.
• Sharp commercial acumen; a natural ability to connect campaign decisions to margin, LTV, and business outcomes.
• Hands‑on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.
• Experience designing and optimising cross‑sell, upsell, and referral programmes at scale.
• Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
• Strong analytical mindset and ability to translate data into actionable growth hypotheses.
• Experience developing segmentation strategies and personalised communications that protect value for high‑LTV segments.
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.
• A proactive, results‑driven mindset and genuine comfort operating in a fast‑moving, commercially driven environment.

Our benefits include…

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health insurance with Vitality.
• Electric car salary sacrifice scheme with Octopus.
• Enhanced maternity and parental leave.
• A day off on your Birthday!
• Nursery benefit provided by YellowNest.
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog‑friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhubmembership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• % Discount on Numan products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.