Growth product analyst in digital health

Numan; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

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Health insurance

Flexible working

Dog-friendly office

Job summary

Numan ищет специалиста по аналитике роста для ведения аналитики притока, конверсии, удержания и LTV. Вы будете проектировать и проводить эксперимименты по продукту, предложениям и ценовым политикам, а также анализировать экономика подписок в сотрудничестве с командами BI, финансов и маркетинга.

Требуется сильный опыт SQL, Looker, Python/R, навыки экспериментации и понимание экономики подписок. Возможности совместной работы и гибкий график с офисом в Лондоне предусмотрены.

Qualifications

• Несколько лет в продуктовой, ростовой или маркетинговой аналитике.
• Придерживание решений, основанных на анализе, с конкретными примерами влияния на метрики.
• Экспертный SQL и уверенная работа с BI-инструментами (Looker).
• Python или R для глубокой аналитики.
• Сильные навыки экспериментации, статистики и дизайна тестов.
• Глубокое понимание экономики подписок: cohorts, retention, CAC, LTV.
• Опыт измерения маркетинга и атрибуции.
• Знакомство с инструментами продукта аналитики (Amplitude/Mixpanel).
• Умение превращать сложные вопросы в понятные рекомендации.
• Коммерческое мышление и готовность действовать по imperfect data.

Responsibilities

• Вести аналитику роста между привлечением, конверсией, удержанием и LTV.
• Проектирование, запуск и оценка экспериментов по продукту, предложениям и ценообразованию.
• Работа с CAC, маржинальностью и LTV:CAC в взаимодействии с финансами и данными.
• Сегментация клиентов по персонажам и поведению и трансформация сегментов в предложения.
• Периодически представлять результаты руководству и давать рекомендации.
• Сотрудничество с BI, дата-инженерией, ценообразованием и маркетингом.

Skills

Аналитика роста

SQL expert

Looker

Python/R

Experimentation

Subscription economics

Marketing measurement

Amplitute/Mixpanel

Коммуникация/чел-ориентированность

Коммерческое мышление

Tools

Looker

Amplitude

Mixpanel

Job description

Описание:

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

Задачи:

Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value, and be the go-to person for what’s working and why. Design, run and evaluate experiments on the product, propositions, offers and pricing. That includes A/B tests and holdouts that measure true incrementality, not just uplift of a subset of customers. Leverage the Finance and Data Teams view of unit economics (CAC, contribution margin, LTV:CAC), adhering to the existing artifacts and definitions, and show how every initiative moves those numbers. Analyse marketing channel mix and acquisition efficiency with the marketing team, including attribution and spend allocation. Segment customers and prospects by persona, behaviour and expected value, and turn those segments into targeted propositions and journeys. Leveraging data science predictions where they can add value. Track early-journey behaviour such as first-month engagement, commitment take-up and early retention, and find the levers that set patients up for long-term success. Shape the growth roadmap with the Principal PM, sizing opportunities and prioritising by expected impact on tier-one metrics. Present results, wins and failures to leadership and stakeholders clearly and regularly, with a recommendation every time. Work with BI, data engineering, commercial and pricing, take ownership of a set of scorecard metrics, and be able to understand and articulate drivers to their movement and fluctuations. Keep all analysis and experimentation inside clinical, data protection and advertising rules, working with the clinical and compliance teams where appropriate.

Требования:

• Several years in product, growth or marketing analytics, ideally in a subscription, D2C or digital health business.
• A track record of analysis that changed decisions and moved commercial metrics, with clear examples.
• Expert SQL and confident use of a BI tool such as Looker.
• Python or R for deeper analysis.
• Strong experimentation skills, including test design, sample sizing, statistical significance, incrementality and pitfalls such as novelty effects and cannibalisation.
• A solid grasp of subscription economics: cohorts, retention curves, CAC, contribution margin and LTV.
• Experience with marketing measurement, such as attribution models, channel performance and spend efficiency.
• Comfort with product analytics tools such as Amplitude or Mixpanel, and with funnel and behavioural analysis.
• The ability to turn messy questions into a clear recommendation, and to explain it simply to non-technical audiences.
• Commercial judgement and a bias to action: you’re comfortable deciding with imperfect data and saying when you were wrong.

Условия:

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health insurance with Vitality .
• Electric car salary sacrifice scheme with Octopus .
• Enhanced maternity and parental leave.
• A day off on your Birthday!
• Nursery benefit provided by YellowNest .
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog-friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhub membership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• Discount on Numan products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with Numan.