Lead Generator

Radius Limited; Belfast City District; On-site; GBP 24,000 - 38,000; Full time

Job summary

Radius Limited is seeking a dynamic Lead Generator to join the fast-growing Telemetics Team. In this role, you will identify qualified leads in the fleet management and transportation sectors and initiate conversations to fuel the sales pipeline.

You will work with our sales team to ensure a seamless customer journey from initial contact through to handover, while maintaining accuracy and consistently meeting targets in a fast-paced environment.

Qualifications

• Experience in lead generation within a B2B sales environment, preferably telematics or fleet tech.
• Ability to qualify leads effectively and articulate value to fleet operators and logistics businesses.
• Strong telephone and email communication skills with professional rapport building.

Responsibilities

• Generate qualified sales opportunities through outbound prospecting targeting fleet operators, logistics companies, and transportation businesses.
• Engage prospects via follow-up on referrals and marketing inquiries to fuel the sales pipeline.
• Collaborate with Sales Executives to ensure smooth handovers and seamless customer experiences from engagement to sale.
• Maintain CRM records with accurate pipeline activity and customer interactions.
• Qualify leads to ensure high-quality opportunities reach the sales team.
• Achieve activity targets and contribute to team pipeline growth, providing market insights as needed.
• Research market trends and customer pain points in fleet operations to support strategic decisions.

Skills

Lead generation

Outbound prospecting

B2B sales

CRM proficiency

Communication skills

Education

Sales certifications

Tools

CRM systems

Job description

For 35 years, we have been helping companies grow. It is a path that we know well. When Radius started its business in 1990, it was running a successful fuel SME in the North West of England. Today, we are a global business services company operating in 19 countries on five continents.

Our mission is to help businesses of all sizes adapt to market changes and take advantage of the opportunities that come with them.

We differentiate ourselves by our ability to provide SMEs with fleet and connectivity products and services in a single solution, as well as customized solutions for enterprise-level businesses.

We are looking for a dynamicLead Generatorto join the fast-growingTelematics Team here at Radius.

Job Description

In this pivotal role, you will be the catalyst for new business opportunities, identifying qualified leads within the fleet management and transportation sectors and initiating meaningful conversations that fuel our sales pipeline.

You will work collaboratively with our sales team to ensure a seamless customer journey from initial contact through to handover, whilst maintaining meticulous attention to detail and consistently exceeding targets. This is an excellent opportunity to make a genuine impact in a fast-paced, innovative environment where your contributions are recognised and valued.

• Generate qualified sales opportunities through strategic outbound prospecting targeting fleet operators, logistics companies, and transportation businesses; engage prospects through systematic follow-up on referrals and marketing enquiries
• Contact existing and prospective customers in the fleet management and telematics space to identify new business opportunities, understand their operational challenges, and present relevant connected vehicle and IoT solutions that drive value
• Re-engage prospects from previous campaigns, dormant opportunities, and past enquiries to maximise conversion potential and pipeline growth within the telematics sector
• Build, manage, and nurture a healthy sales pipeline by systematically tracking opportunities, ensuring timely progression, and maintaining organised records of all customer interactions within our CRM system
• Collaborate closely with Sales Executives to ensure smooth handovers and seamless customer experiences from initial engagement through to sale
• Accurately record and update all customer interactions, pipeline activity, and sales opportunities within our CRM system with precision and consistency
• Conduct thorough research and qualification of leads to ensure only high-quality opportunities aligned with our telematics solutions are advanced to the sales team
• Consistently achieve individual activity targets, pipeline development goals, and referral metrics whilst contributing to the broader success of the team
• Provide feedback and insights on market trends, customer pain points in fleet operations, and competitive intelligence to support continuous improvement and strategic decision-making

Qualifications

• Proven experience in lead generation, outbound prospecting, or business development within a B2B sales environment, ideally within the telematics, fleet management, or transportation technology sectors
• Demonstrated understanding of connected vehicle technology, IoT solutions, and telematics platforms, with the ability to articulate their value to fleet operators and logistics businesses
• Demonstrated ability to qualify leads effectively and understand customer needs through active listening and consultative questioning, particularly regarding fleet operational challenges and vehicle management requirements
• Strong telephone and email communication skills with the ability to engage prospects professionally and build rapport quickly, whilst explaining technical telematics concepts in accessible terms
• Excellent organisational and time management skills with the ability to prioritise multiple tasks and manage your own workload independently
• Proven track record of meeting or exceeding activity targets, KPIs, and sales metrics in a goal-oriented environment
• Strong analytical skills with the ability to interpret data, identify trends, and optimise your approach based on performance insights within the telematics and fleet management space
• Resilience and persistence with the ability to handle rejection professionally and maintain motivation in a competitive environment
• Collaborative mindset with the ability to work effectively as part of a team whilst also taking ownership of individual responsibilities
• Attention to detail and commitment to accuracy in all customer interactions and data management
• Proficiency with CRM systems and ability to accurately record, organise, and manage customer data and pipeline information relevant to telematics sales cycles
• Sales certifications or formal training in sales methodologies and techniques
• Experience in the telematics, fleet management, transportation, logistics, or automotive technology sectors
• Familiarity with vehicle tracking systems, GPS technology, or fleet management software platforms
• Knowledge of industry regulations and compliance requirements affecting fleet operations and vehicle telematics

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Additional Information

Diversity, Equality & Inclusion at Radius

Our global DEI networks champion LGBTQ+ inclusion, cultural diversity, women’s empowerment and mental health, neurodiversity and disability support.

We also offer:

• Global Female Health Policy & Female Health Champions
• Pregnancy Loss and Fertility Treatment Policies
• Endometriosis Friendly Employer (UK)
• Mental Health First Aiders
• Disability Confident Committed Employer (Level 1)
• Race at Work Charter signatory
• Proud sponsor of Crewe Pride (5years running) and Cheshire Pride Awards Corporate Supporter 2025
• Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
• Give as you earn scheme (payroll giving) and match funding

Note to recruitment agencies:

We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.

PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.

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Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.