Lead Generation Specialist

-; City of Edinburgh; Remote; EUR 40,000 - 60,000; Full time

Job summary

A leading company in the life sciences sector is seeking a dynamic Lead Generation Specialist. This remote role involves leveraging knowledge of drug discovery to nurture leads and craft tailored marketing communications. Potential candidates must have a strong background in scientific fields, proven marketing skills, and the ability to work collaboratively in a results-driven environment.

Qualifications

• 3-5 years of experience in drug discovery or business development/marketing role.
• Proven ability to create compelling marketing content tailored to client needs.
• Excellent communication skills for both technical and non-technical audiences.

Responsibilities

• Identify leads through data mining and collaboration with marketing teams.
• Engage pre-qualified leads with customized offers.
• Develop targeted marketing communications and analyze client pipelines.

Skills

Digital Marketing

Communication

Data Analysis

Education

Bachelor's degree or higher in chemistry, biology, pharmaceutical sciences, or related field

Tools

CRM tools

Marketing automation platforms

Job description

Overview

We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential.

Please note the location of this job is remote / work from home in Europe.

Responsibilities

• Identify Leads: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams identify and triage new opportunities.
• Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects' pipeline and our small molecule, peptide and oligo-based solutions.
• Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
• Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities. .
• Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
• Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients. Generate new leads in partnership with BD team such as organizing symposia and local events, e.g. on Science Parks
• Proven team player: Must possess effective inter-personal skills to enable effective teamwork across multiple groups and geographies.
• Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts. Must be organised and detail-oriented and able to process data from diverse sources

Qualifications

Job Requirements:

• Educational Background: Bachelor's degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
• Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
• Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
• Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
• Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.

Preferred Qualifications:

• Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience in lead generation.
• Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
• Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.