Lead Digital Designer — Brand, UX & Design Systems

Dojo; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Dojo is seeking a Lead Digital Designer to shape our digital presence across website, paid media, and CRM channels. You will sit at the intersection of Brand and Performance, blending design thinking with creative flair to drive growth.

Embedded in our In-House Brand Creative Studio, you will mentor a midweight designer, govern Brand Hub and DAM, and ensure visual identity scales across markets while embracing an office-first culture with four days in the office and one day remote.

Qualifications

• Proven track record in a senior or lead digital design role within an in-house creative team or digital agency.
• Deep expertise in marketing website design, responsive layouts, intuitive user flows, and conversion-focused digital brand execution.
• Experience developing and maintaining modular design systems optimized for high-volume paid marketing and CRM campaigns.
• Demonstrated ability to mentor or line manage designers while collaborating across cross-functional marketing and technical teams.
• Mastery of Figma and Adobe Creative Cloud, with an eye for integrating AI workflow tools into creative processes.
• Strong portfolio showing high-fidelity digital work across web, email, and paid channels balancing brand storytelling with performance.

Responsibilities

• Lead UX/UI and website design across landing pages and conversion journeys.
• Build and evolve scalable design frameworks and templates for paid marketing and CRM.
• Partner with Copy, Web Channel, MarTech, and Performance teams to translate analytics into creative improvements.
• Govern and evolve Brand Hub and DAM for visual consistency across touchpoints.
• Line manage and mentor a midweight designer and conduct visual reviews.

Skills

Senior design

In-house team

UX/UI

Responsive layouts

Conversion-focused

Mentoring

Tools

Figma

Adobe Creative Cloud

Job description

Dojo is seeking a Lead Digital Designer to shape our digital presence across website, paid media, and CRM channels. You will sit at the intersection of Brand and Performance, blending design thinking with creative flair to drive growth.

Embedded in our In-House Brand Creative Studio, you will mentor a midweight designer, govern Brand Hub and DAM, and ensure visual identity scales across markets while embracing an office-first culture with four days in the office and one day remote.