Digital Design Lead

Craft Agency Ltd; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Pension

Medicash

Cycle to Work

Annual salary reviews

Funded training and conferences

Daily lunch in-studio

Credit on work

Job summary

Craft Agency Ltd. is seeking a Senior Digital Designer to own digital thinking across strategy, high‑fidelity design, prototyping and delivery. You’ll work with a world‑class studio, reporting to the partners who own client relationships.

You’ll design across a range of brands and products, present to clients, run workshops, and collaborate with external developers while briefing and hiring freelance support to grow capability.

Qualifications

• Senior Digital Designer with strong product studio or brand digital arm background.
• A deep ability to prototype and iterate across strategy, design, and delivery.
• Excellent client-facing skills including presentations and workshops.
• Comfortable collaborating with engineers and external partners.
• Curiosity about client goals beyond visuals.

Responsibilities

• Own digital thinking across strategy, design, prototyping and delivery.
• Present to clients and run workshops.
• Partner with external development teams and brief/hire freelance support.
• Lead estimation, scoping and handover to build.
• Balance design and process work in fast-paced weeks.

Skills

Digital design

Client presentations

Workshop facilitation

Prototyping

Cross-functional collaboration

Tools

Figma

After Effects

Code basics

Job description

Most digital design roles ask you to inherit a process. This one asks you to build it.

You’d join the world’s largest independent design consultancy, with studios across five cities on two continents. Within one of its studios, digital is being made a first-class discipline rather than a phase bolted onto the end of a brand project. The founders have said it plainly: their brand thinking is strong and their digital process is behind it. You’re being hired to change that.

The Role

You’ll be the most senior Digital Designer in the team, reporting directly to the two founding partners – the people who make the work and own the client relationship. You’ll own digital thinking across everything the studio runs, from strategy through high-fidelity design, prototyping and delivery. For most of these clients, the website, the interface, the tool is the brand, so your point of view needs to be in the room from the first conversation.

The work is deliberately unsorted. In a single week you might design systems for a quantum computing company, an AI lab, a gaming studio, a fashion week and a pizza brand. You’ll present to clients, run workshops, partner with external development teams, and brief and hire freelance support to grow capability. You’ll also fix what currently costs the studio time and money: estimating, scoping and handover to build. This is design and process work, often in the same week.

The Package

• £65,000 – £85,000
• Hybrid working: three days in the studio
• Pension, Medicash, Cycle to Work
• Annual salary & progression reviews
• Funded training and conferences relevant to live projects
• Daily lunch cooked in-studio by the studio chef
• Your name credited on work, internally and externally

The Person

You’re a Senior Digital Designer from a strong product studio, a brand agency with a real digital arm, or in-house where the interface is the brand. You move comfortably between structure and surface: research, journey and information architecture through to high-fidelity design.

You have enough front-end understanding to hold a real conversation with an engineer, prototype fluently in Figma, After Effects or code, and use AI with good judgement. What sets you apart is genuine curiosity about what clients are building, not only how it looks.