Lead Digital Designer

Gravity Global; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive rewards

Career development

Global collaboration

Work-life balance

Wellbeing resources

Parental leave

Job summary

Gravity Global in London is seeking a Lead Digital Designer to join our UX & Design team. This senior, hands‑on role leads the design of large‑scale websites, digital platforms and complex experiences from brief through launch.

You will combine strong visual and interaction design with strategic thinking, collaborating with clients and multidisciplinary teams to turn requirements into usable, accessible digital experiences and maintain Gravity’s creative standards.

Qualifications

• 6+ years experience in digital, visual or interaction design.
• Strong portfolio of large-scale websites and digital platforms.
• Experience translating brand identities into digital experiences across templates, components, content types and breakpoints.
• Advanced Figma skills, including components, variants, variables, libraries, prototyping and design systems.
• Strong visual design craft, with typography, layout, hierarchy, imagery, interaction and motion.
• Understanding of accessibility, usability, responsive design and web development considerations.
• Experience presenting to clients, facilitating workshops and explaining design decisions clearly.
• Experience mentoring other designers and providing direction.

Responsibilities

• Lead the digital design direction for websites and platforms.
• Translate client objectives, audience needs, brand requirements into clear design directions.
• Create visual concepts, page designs, responsive layouts, interaction patterns, prototypes and design documentation in Figma.
• Present work to clients and senior stakeholders, run workshops and manage feedback through to decisions.
• Build and maintain scalable design systems, component libraries, templates and responsive patterns.
• Collaborate with UX, strategy, content, development, project management, SEO, analytics and QA from discovery to launch.
• Provide direction, feedback and mentoring to other designers, and contribute to pitches and new business activity.

Skills

Digital design

Interaction design

Figma

Leadership

Design systems

Visual design

Accessibility

Client presentations

Tools

Sitecore

Adobe Experience Manager

WordPress

HubSpot

Job description

Description

Location: London

About Us

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

We’re looking for a Lead Digital Designer to join our UX & Design team. This is a senior, hands‑on role for someone who can lead the design of large‑scale websites, digital platforms and other complex digital experiences from brief through to launch.

You’ll combine strong visual and interaction design with strategic thinking. You’ll work closely with clients and multidisciplinary teams to turn business, audience, brand and technical requirements into digital experiences that are distinctive, usable, accessible and practical to build.

You’ll also guide other designers, contribute to design systems and help maintain Gravity’s creative standards across projects.

Key Responsibilities

• Lead the digital design direction for websites, platforms and other digital experiences.
• Translate client objectives, audience needs, brand requirements and technical constraints into clear design directions.
• Create visual concepts, page designs, responsive layouts, interaction patterns, prototypes and design documentation in Figma.
• Present work to clients and senior stakeholders, run workshops and manage feedback through to clear decisions.
• Build and maintain scalable design systems, component libraries, templates and responsive patterns.
• Work closely with UX, strategy, content, development, project management, SEO, analytics and QA teams from discovery through implementation.
• Support design handover and QA, helping to protect design intent through build and launch.Provide direction, feedback and mentoring to other designers, and contribute to pitches, proposals and new business activity.

Skills, Knowledge and Expertise

You will have;

• 6+ experience in digital, visual or interaction design, ideally within an agency or consultancy.
• A strong portfolio of large-scale websites, digital platforms or complex multi-page experiences.
• Experience translating brand identities into digital experiences across templates, components, content types and breakpoints.
• Advanced Figma skills, including components, variants, variables, libraries, prototyping and design systems.
• Strong visual design craft, with a good understanding of typography, layout, hierarchy, imagery, interaction and motion.
• A clear understanding of accessibility, usability, responsive design and web development considerations.
• Experience presenting to clients, facilitating workshops and explaining design decisions clearly.
• Experience giving direction or mentoring other designers.
• The ability to balance creative ambition with user needs, technical constraints, budgets and delivery deadlines.

Desirable

• AI tools used thoughtfully within the design process.
• Enterprise CMS platforms such as Sitecore, Adobe Experience Manager, WordPress or HubSpot.
• Design tokens, component governance, modular content models or composable architectures.
• Motion design, animation, interaction prototyping or emerging digital interfaces.
• User research, regulated sectors or technically complex subject matter.

Portfolio:

Please include a portfolio showing your personal contribution to digital design leadership and delivery. We’re particularly interested in work that demonstrates your thinking from brief and exploration through to design systems, responsive design, prototyping and final implementation.

What we can offer:

While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:

• Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• Collaboration – be part of a cross‑functional, global team that values sharing insights, ideas, and best practices to drive collective success.
• Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
• Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• Community & Recognition – we celebrate our people through social and team‑building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
• Family Support – we understand family matters and our people benefit from family‑friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
• Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure:

At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.