Lead Development Representative

Synopsys, Inc.; Sheffield; Hybrid; GBP 28,000 - 45,000; Full time

Job summary

Synopsys, Inc. is seeking a proactive inside sales professional to drive qualification, engagement, and opportunity development in the UK market.

You will nurture relationships with current accounts, map opportunities, and expand awareness through direct engagement and insight tools, while collaborating with Sales, Technical, and Marketing teams to meet targets. The role emphasizes data integrity in CRM, event participation, and cross-functional collaboration to deliver qualified leads and

Qualifications

• Bachelor's degree in business, engineering, or related field OR 4+ years' experience in an inside sales/sales/presales environment of complex technical products.
• Experience leveraging social media platforms to identify and engage key decision makers.
• Strong telephone etiquette, computer literacy, and familiarity with sales automation tools (e.g., Salesforce.com).
• Fluent verbal and written communication skills in English.
• Ability to travel 5-10% as required for events and customer engagement.

Responsibilities

• Supporting lead qualification, routing, and administration processes for Synopsys products in the UK market.
• Engaging current accounts to develop relationship maps, use case opportunities, and expand awareness through direct account engagement and insight tools.
• Generating new business opportunities through white spaces analysis, account-based marketing programs, including targeted email and calling campaigns.
• Following up on prospect inquiries, qualifying leads using sales and technical expertise, and scheduling meetings or demos as needed.
• Collaborating on marketing plans and campaigns, ensuring customer engagement and event attendance (webinars, seminars, tradeshows).
• Partnering with Sales, Technical and Marketing teams to support achievement of sales targets and foster alignment.

Skills

Sales experience

Technical aptitude

Customer service

Sales tools

English proficiency

Education

Bachelor's degree in business, engineering, or related field

Tools

Salesforce.com

Job description

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a motivated and resourceful professional with a passion for sales and technology. Your curiosity is matched by your drive to connect with people, understand their needs, and deliver meaningful solutions. You thrive in fast-paced environments and enjoy collaborating with diverse teams to achieve shared goals. Your communication skills are exceptional, allowing you to engage with prospects and colleagues alike, both virtually and in-person. You value continuous learning, whether it's acquiring new industry knowledge, mastering the latest sales tools, or refining your approach to lead generation. You are comfortable navigating CRM systems, leveraging social media for business development, and using data to inform your strategies. You approach challenges with creativity and resilience, always looking for ways to improve processes and outcomes. Your organizational skills ensure you manage multiple priorities efficiently, and your analytical mindset helps you assess opportunities and contribute to insightful reporting. You believe in the power of teamwork, actively supporting your colleagues and aligning with marketing, sales, and product teams to maximize impact. You are eager to engage with customers at events and tradeshows, representing Synopsys with professionalism and enthusiasm. Above all, you are committed to delivering exceptional customer service and fostering lasting relationships that drive business growth.

#Ansysjob

What You'll Be Doing:

• Supporting lead qualification, routing, and administration processes for Synopsys products in the UK market.
• Engaging current accounts to develop relationship maps, use case opportunities, and expand awareness through direct account engagement and insight tools.
• Generating new business opportunities through white spaces analysis, account-based marketing programs, including targeted email and calling campaigns.
• Following up on prospect inquiries, qualifying leads using sales and technical expertise, and scheduling meetings or demos as needed.
• Collaborating on marketing plans and campaigns, ensuring customer engagement and event attendance (webinars, seminars, tradeshows).
• Partnering with Sales, Technical and Marketing teams to support achievement of sales targets and foster alignment.
• Researching and identifying new market opportunities by engaging with prospect accounts and profiling new users.
• Maintaining data integrity and optimizing CRM systems by updating lead/contact information and providing visibility into market opportunities.
• Contributing to efficient and insightful reporting of lead aspects per territory.
• Communicating to various stakeholders ongoing improvements to prospecting and qualifying lead processes.
• Participating in special territory-specific projects and team responsibilities as directed.

The Impact You Will Have:

• Accelerate the growth of Synopsys' business by delivering qualified leads to the sales team.
• Increase market penetration by identifying and engaging new user profiles and accounts.
• Enhance customer satisfaction through timely, knowledgeable responses and proactive engagement.
• Drive awareness and adoption of Synopsys products by supporting marketing campaigns and e-learning programs.
• Improve sales and marketing collaboration, ensuring joint goals are met and exceeded.
• Provide actionable market intelligence to inform strategic decision-making and territory planning.
• Maintain high standards of data integrity, enabling accurate forecasting and reporting.
• Contribute to the continuous improvement of lead generation and qualification processes.
• Support the expansion of referral networks and educational outreach within target accounts.
• Foster a culture of innovation and teamwork within the sales development function.

What You'll Need:

• Bachelor's degree in business, engineering, or related field OR 4+ years' experience in an inside sales/sales/presales environment of complex technical products.
• Technical aptitude and/or 1 year of experience in an industrial/technical sales environment.
• Excellent record of customer service and satisfaction, with proven ability to engage and nurture relationships.
• Experience leveraging social media platforms to identify and engage key decision makers.
• Strong telephone etiquette, computer literacy, and familiarity with sales automation tools (e.g., Salesforce.com).
• Understanding of the sales process and ability to qualify opportunities based on predetermined criteria.
• Fluent verbal and written communication skills in English.
• Ability to travel 5-10% as required for events and customer engagement.

Who You Are:

• Well-organized, self-directed team player with strong time management and analytical skills.
• Proactive, detail-oriented, and able to prioritize and plan work activities efficiently.
• Comfortable assessing business opportunities and aligning them with sales objectives.
• Skilled at understanding industry issues and applying software value statements to engage prospects.
• Creative communicator who can engage with prospective customers using open probes and value propositions.
• Resilient and adaptable in fast-changing environments, committed to continuous improvement.
• Collaborative and supportive, fostering alignment between sales and marketing teams.

The Team You'll Be A Part Of:

You'll join a dynamic Sales Development team focused on driving business growth for Synopsys in the UK. This team works closely with field sales, marketing, channel, and product teams, leveraging collective expertise to identify and nurture new opportunities. The culture is collaborative, innovative, and supportive, with a strong emphasis on alignment towards joint goals and continuous process improvement. You'll have the opportunity to participate in cross-functional projects, engage with diverse accounts, and contribute to impactful campaigns that shape the future of Synopsys in the region.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

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