Lead Data Scientist

ZipRecruiter; England; On-site; GBP 60,000 - 90,000; Full time

Job summary

A major UK retailer is seeking a Lead Data Scientist to spearhead the development of data-driven solutions to enhance marketing strategies. The ideal candidate will leverage machine learning and analytical techniques to deliver actionable insights that optimize marketing performance. This position offers the opportunity to mentor junior team members and engage with cross-functional stakeholders, driving impactful business recommendations.

Qualifications

• Experience in leading data-driven projects within a marketing context.
• Strong knowledge of machine learning techniques and data analytics.
• Ability to communicate insights effectively to stakeholders.

Responsibilities

• Lead end-to-end data science projects to improve marketing efficiency.
• Develop models for marketing mix modeling and customer lifetime value.
• Create dashboards for self-serve analytics and ensure high data quality.

Skills

Python

Marketing

Customer Lifetime Value (CLV)

Attribution

Segmentation

Job description

Overview

We're looking for a Lead Data Scientist to join a fast-paced data team within a major UK retailer.

In this role, you'll lead the development of data-driven solutions to support marketing strategy using techniques such as machine learning, causal inference, Marketing Mix Modeling (MMM), and experimental design. You'll work closely with marketing teams and external partners to analyse customer behaviour, optimise marketing performance, and deliver impactful business recommendations.

Responsibilities

• Lead end-to-end data science projects to improve marketing efficiency and ROI.
• Develop models for MMM, customer lifetime value, churn prediction, and channel attribution.
• Partner with stakeholders to design and evaluate marketing experiments.
• Create dashboards and data products for self-serve analytics and real-time insights.
• Ensure high standards in data quality, model governance, and documentation.
• Mentor and support junior team members as a technical lead.

Qualifications / Desired Skills and Experience

• Python
• Marketing
• CLV
• Attribution
• Segmentation