Lead Data Analyst

BBC; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading content studio seeks a Lead Data Analyst to enhance their direct-to-consumer strategy. This hybrid position in London focuses on leveraging advanced analytics to influence customer acquisition and engagement strategies. Ideal candidates will have strong data literacy, experience with relevant tools, and a passion for data-driven insights.

Qualifications

• Experience in a direct-to-consumer, subscription, or ecommerce business.
• Highly data literate with excellent skills in analyzing data.
• Proven experience in deriving value from data.

Responsibilities

• Lead the development of a data and insights ecosystem.
• Optimize performance of product and marketing initiatives.
• Build models to identify trends in customer behaviour.

Skills

Data analysis

SQL

Python

Customer segmentation

Data visualization

Ecommerce business

Tools

GA4

Tableau

Looker

Power BI

Job description

Join to apply for the Lead Data Analyst role at BBC

Join to apply for the Lead Data Analyst role at BBC

Package Description

Job Reference: 22953

Band: E

Salary: Up to £70,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: This is a hybrid role, and the successful candidate will balance office working with home working, based in London.

About Bbc Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

About The International News Division

BBC Studios' International News division produces world-leading content that shapes news delivery across platforms globally. With a focus on data-driven insights and customer engagement, the division is pivotal in defining the BBC’s direct-to-consumer (D2C) strategy.

THE ROLE

BBC Studios now have an exciting vacancy for a Lead Data Analyst within our award-winning International News division. This role is crucial for understanding customer behaviour and shaping the BBC’s D2C strategy. The Lead Data Analyst will lead the development and implementation of a data and insights ecosystem, leveraging advanced analytics and proprietary tools to support all aspects of the acquisition and engagement funnel. The role also involves optimizing performance of product and marketing initiatives, building models to identify trends and patterns in customer behaviour, and collaborating with experimentation and data science teams to enhance overall marketing and product effectiveness.

Working within the Consumer Growth and Monetization team, the Lead Data Analyst will have a passion for data discovery, visualization, and a hunger to learn and work within the fields of product and marketing channel analytics. This is a brand-new area for the business, and you will have the chance to develop new KPIs and reporting to steer the 0-1 growth of the D2C business. Reporting to the Vice President of Measurement and Analytics, this role is a full-time hybrid working position based in London. The role may require travel to New York.

WHAT DOES IT TAKE?

Essential Criteria

• Experience in a direct-to-consumer, subscription, or ecommerce business.
• Highly data literate with excellent skills in analyzing data using programmatic methods such as SQL, Python, and data analytics tools such as GA4, Adobe, or Piano.
• Deep understanding of the customer funnel, including acquisition, retention, and customer segmentation strategies.
• Proven experience in deriving value from data and presenting analysis to large groups and senior stakeholders. Experience with data visualization tools such as Tableau, Looker, or Power BI is highly desirable.
• Strong business acumen and the ability to communicate complex data-driven insights to non-technical stakeholders.
  
  

DESIRABLE CRITERIA

• Expertise in advanced analytics, data mining, forecasting, and predictive analytics.
• Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.
• Experience with customer retention models, user cohorts, and lifetime value analysis.
• Strong understanding of the acquisition funnel and content engagement strategies.
• Collaborative, agile mindset with a passion for continuous improvement and innovation.
  
  

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the

application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your

understanding. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Broadcast Media Production and Distribution

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