Lead, Business Analysis

Moniepoint; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Health insurance

Annual bonus

Job summary

Moniepoint is seeking an Analytics Manager to own data strategy and metrics across growth, product, and operations. You will lead a high-performing analytics team, oversee data collection, KPI definition, and experimentation to drive acquisition, activation, retention, and revenue.

You will collaborate with product, data engineering, and marketing, guiding analyses, funnel optimization, and performance insights that inform strategic decisions and business planning.

Qualifications

• 5+ years in Analytics and Analytics Management.
• 2+ years in a management role leading teams and driving strategic initiatives.
• Experience in consumer-FMCG or fintech environments preferred.

Responsibilities

• Build and lead a disciplined analytics team; define data roadmap and strategy.
• Own metrics, experimentation, and KPI tracking across acquisition, activation, retention and revenue.
• Partner with product, growth and engineering to ensure data quality and impactful insights.
• Design and oversee cohort analyses, funnel optimization, and measurement programs.
• Create yearly forecasts and budgets; drive growth plans across the funnel.
• Lead A/B testing and data-driven experiments to improve conversions and LTV.

Skills

Analytics leadership

SQL

Growth analytics

Product analytics

Team management

Education

Advanced degree in Business or STEM

Tools

Mixpanel

Grafana

Tableau

Looker

Job description

Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month.

As Nigeria’s largest merchant acquirer, we power most of the country’s point-of-sale (POS) transactions. Through our subsidiaries, Moniepoint Inc. processes over $250 billion in digital payment transaction value annually.

About the role

At Moniepoint, as an Analytics Manager, you will use data to make better decisions, faster for the business. You will own metrics, measurement, experimentation and the analysis/data roadmap for a business area. You’ll use data to quantify business KPIs and conduct analyses to uncover unknowns, helping the business unit achieve its goals for acquisition, conversion, activation, retention, and revenue. As a leader of the business unit, the role sits at the intersection of product management, data engineering, and growth.

What you’ll do

• Strategic Leadership: Build a disciplined, exceptional analytical team. Develop and execute a comprehensive data and analytics roadmap and strategy
• Team Building & Management: Hire, develop, and retain a high-performing team of analytics professionals
• Data Insights & Analytics - including forecast building, business analysis and model development and productionisation. Drive the generation of actionable insights from data to support various business functions, including product, operations, marketing and engineering. What is our actual CAC per channel? Which customer segments are more/less engaged? What are our customers’ share of wallet - how can we use this? What is the typical behaviour of a Moniepoint consumer? What products cause the biggest incremental engagement?
• Stakeholder Collaboration: Partner with growth, product, and engineering managers to ensure we collect the right data for meaningful business insights. Bring data leadership and rigour to our approach to product development. Build a strategic understanding of the business and structure complex projects to bring them to life.

Business: Growth

• Create and maintain the yearly forecast and budget for your products.
• Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention
• Own and optimise specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion
• Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion
• Design and execute A/B testing programs to optimise sales and conversion rates/adoption at each funnel stage
• Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests that drive the biggest business impact
• Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn

Technical: Data & Analytics

• Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage
• Analyse user behaviour to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies
• Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities

What you need to succeed

• +5 years in Analytics and Analytics Management.
• 2+ years in a management role managing teams and driving strategic initiatives
• Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment
• Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets

Technical Skills

• Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation
• Deep SQL knowledge.
• Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)
• Deep understanding of data analytics, user behaviour analysis and segmentation

Leadership & Soft Skills

• Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media
• Proven ability to build, mentor, and scale high-performing product teams
• Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers
• Strategic thinker with strong commercial awareness and business acumen

Key Performance Indicators

• User acquisition and activation rates
• Customer retention and churn rates

What sets you apart

• Advanced degree in Business or STEM
• Experience in Growth Analytics, Product analytics, Credit risk analytics
• Background in both mass-marketing and product-led growth models
• Experience managing P&L or budget responsibility

What you’ll get

• Culture - We put our people first and prioritise the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• Business Case 1 (1 hour - 1 hour 30 mins): Live case. No take-home required.
• Business Case 2 (1 hour - 1 hour 30 mins): Live case. No take-home required.
• Exec Interview (30 mins - 1 hour): Culture Fit. No take-home required.