Klaviyo Email Campaign Architect for E‑commerce

Confidential; Greater London; On-site; GBP 34,000 - 42,000; Full time

Job summary

Confidential is seeking an Email Marketing Specialist to lead campaigns for e-commerce brands, using Klaviyo to drive automated workflows and segmentation.

You will manage client accounts, plan calendars, analyse performance, and report insights to clients while collaborating with design and marketing teams. The role focuses on lifecycle marketing and retention strategies within an agency setting.

Qualifications

• Approx 3 years' experience in email marketing.
• Experience using Klaviyo to manage and optimise email marketing campaigns.
• Understanding e-commerce email marketing, customer retention and lifecycle marketing.
• Knowledge of creating automated workflows, customer segments and tailored campaigns.
• Background working within an agency and managing campaigns for multiple clients would be preferred.
• Ability to analyse campaign data and identify areas for performance improvement.

Responsibilities

• Plan, create and deliver email marketing campaigns using Klaviyo, including automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase and win-back sequences.
• Develop customer segments and personalised campaigns, managing email marketing calendars across multiple client accounts.
• Monitor campaign performance, including open rates, click-through rates, conversions and revenue attribution, and conduct A/B testing.
• Prepare performance reports, provide insights and recommendations, and communicate with clients about their email marketing activity.
• Collaborate with creative, design and wider marketing teams, keeping up to date with email marketing best practices, deliverability and Klaviyo developments.
• Perform other duties as required.

Skills

Email marketing

Lifecycle marketing

Campaign analytics

A/B testing

Segmentation

Tools

Klaviyo

Job description

Confidential is seeking an Email Marketing Specialist to lead campaigns for e-commerce brands, using Klaviyo to drive automated workflows and segmentation.

You will manage client accounts, plan calendars, analyse performance, and report insights to clients while collaborating with design and marketing teams. The role focuses on lifecycle marketing and retention strategies within an agency setting.