Key Account Manager (UK Market Entry - Sales Focus)

Cooper Lomaz Recruitment Ltd; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A respected European household brand is seeking a Senior Key Account Manager for their UK market entry. This fully remote role focuses on building retail relationships and driving sales growth. Ideal candidates will have over 5 years of FMCG account management experience and proven success in the UK market. This role offers autonomy, competitive salary, and performance-based bonuses, contributing to an exciting phase of expansion.

Benefits

Remote-first setup

Competitive salary

Performance-based bonuses

Long-term growth opportunities

Qualifications

• 5+ years in account management and/or sales in FMCG.
• Proven success in launching brands into the UK market.
• Experience managing major UK retail accounts.

Responsibilities

• Lead the UK go-to-market strategy.
• Identify and secure key retail partnerships.
• Manage and grow strategic commercial relationships.
• Deliver against agreed sales targets.

Skills

Account management

Sales strategy development

Negotiation skills

Relationship-building

Market analysis

Job description

Overview

Key Account Manager (UK Market Entry - Sales Focus) – Industry: Household Cleaning & Consumer Goods. Location: Remote (UK-based). Employment Type: Full-Time. Senior / Experienced. Flexibility: High - remote, autonomous working environment. Salary: Competitive + performance-based bonuses.

Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products — including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, we are seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector to lead the UK market entry and help build a lasting commercial presence. This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for driving new market development in the UK, building and managing key retailer and distributor relationships, and leading sales growth and account strategy from the ground up. The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story.

Key Responsibilities

• Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
• Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
• Manage and grow strategic commercial relationships with UK buyers and category managers
• Negotiate listings, pricing, promotional activities, and long-term supply agreements
• Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
• Deliver against agreed sales targets and growth KPIs
• Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
• Represent the brand professionally in client meetings, retail negotiations, and trade shows

Ideal Candidate Profile

Required Experience:

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
• Proven success in launching or expanding brands into the UK retail market
• Experience managing major UK retail accounts
• Strong commercial acumen with a track record of delivering sales growth and hitting KPIs

Preferred Attributes:

• Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
• Exceptional relationship-building and negotiation skills
• Self-motivated and comfortable in a remote, autonomous role
• Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
• Experience coordinating cross-functional teams across countries or regions is a plus

What the Client Offers

• A key role in an exciting UK expansion for a trusted European brand
• Remote-first setup with significant autonomy and flexibility
• Competitive salary + performance-based bonuses
• Long-term growth opportunities as the UK presence scales
• A collaborative and forward-thinking leadership culture