To reinforce our Commercial team we are looking for a Key Account Manager - PL & e-Commerce.
The purpose of a KAM is to manage one or multiple strategic retailers by developing a good and long-term working relationship, enhancing customer satisfaction and maximizing the sales opportunities and profit for Ontex within them.
What is the scope of the job?
- Deliver the sales and margin targets set by the annual budget.
- Ensuring maximum service satisfaction for the customer.
- Ensure delivery of sales and margin targets in line with those agreed in the annual budget process.
- Optimise profitability at all levels.
- Ensure accuracy of forecasting and informing the business of any needs arising.
- Manage and control all A & P investments and strive to ensure Ontex gets value for money for all promotional support given to the customer.
- Ensure that A & P expenditure is reported monthly to the SKAM or Sales Director to ensure that it is kept within the agreed levels and also being accrued effectively by finance.
- Proactively seek ways of increasing sales through promotion and brand building activity – working as a team with customer, Technical KAM and Ontex Product Management team.
- Conceive and help implement range changes and merchandising based on best practices at minimum cost impact.
- Maximise return on promotional activities and measure and report on the effectiveness of all promotion investments where applicable.
- Develop Ontex business at levels significantly above overall growth rates for accounts in all categories.
- Delight accounts with innovation and product development.
- Hold regular quarterly reviews in order to report against plan and introduce new initiatives to drive the business forward for accounts and Ontex and organize bi-annual “summit meetings”.
- Liaise directly with merchandising to ensure implementation of accounts Own Brand plans are performed successfully.
- Introduce range changes successfully.
- Minimise stock holding throughout the entire supply chain through effective communication.
- Build and maintain relationships throughout the account business – not only with the commercial team, but also Technical, Marketing, Supply Chain and all other disciplines.
- Ensure 100% accuracy in the pricing file and the way that it is administered.
- Take responsibility for payment to agreed terms.
- Keep in touch with all market developments both on price and product.
- Become an acknowledged expert in Ontex products, categories and customers.
What am I expected to deliver and what are my main tasks? (Day to day)
- Drive growth within your accounts.
- Develop and follow up the Key Account Plans/OGSM to ensure there is a strategic plan in place for the future.
- Manage all aspects of the commercial negotiations and sales development to help maximize sales and profitability for both Ontex and customer.
- Develop and maintain a positive relationship through being the main contact for customers.
- Prepare effectively for customer meetings and ensure regular meetings with the customers to maintain/develop the customer relationships and business plans.
- Summarise all meetings with a visit report with key next steps/actions to ensure effective communication.
- Keep working capital under control (Forecasting accuracy and overdues follow up) to improve efficient ways of working.
- Analyze the sales evolution vs. internal targets and benchmark the market trends.
- Reporting customer sales evolution, news and updated KA plans internally to effectively align all teams.
- Work closely with the account PM and other areas such as the Category Managers to execute plans effectively.
- Support the sales director when applicable and execute tasks that they are unable to carry out or when they need assistance from the Key Account Manager(s).
With whom do I need to collaborate to get the job done?
- Internal colleagues in Product Management, HC Marketing, Supply Chain, Category Management, Technical management, Group functions, Finance, Production and Quality.
- External stakeholders in the customers (buying, marketing, stock control, technical, merchandising and quality).
How complex are the situations I’m dealing with, and how do I solve problems?
- Maximising the mix of several product categories in which Ontex manufacture and achieve a good distribution of SKU’s for each of these categories.
- Internally, effectively manage the different resources and departments available within the company.
- At times, deal with internal decisions that can be in the opposite direction of the customer demands.
- Work under pressure and manage customer crises such as product recalls.
- Understand and respect market coherence which might conflict with customer requests.
- Work under supervision of a SKAM or Sales Director, while being proactive in strategy development.
- Understand and work closely with the Category Manager to gain insight into customer data.
What do I need to be successful in this job?
- Educational Requirement:
- Bachelor's degree (preferably in Business Economics or Business Administration)
- Master's degree in Sales or Sales and Marketing is valuable
- Graduate calibre experience - Prior Experience:
- Minimum of 3 to 5 years in FMCG
- Minimum of 3 years in Sales Account Management
- Experience in hygienic disposables markets is an advantage
- Experience in the private label market is an advantage - Technical Skills:
- Analytical ability – PC literate and able to crunch numbers
- Presentation skills
- Negotiation skills and tactics
- Use customer databases to analyse sales where applicable - Core Competencies:
- Language: Fluent English (additional languages are advantageous)
- Strong interpersonal and influencing skills
- Excellent communication skills
- Must be liked and trusted by the team
- Diplomacy to handle conflicting interests
- Organised and structured
- Creative
- High level of business acumen
- Ability to relate work to Business Strategy.
Interested in your next step at Ontex? Do not hesitate to apply!