Key Account Manager – Amazon EU

Mattel EMEA; Slough; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Mattel EMEA is seeking a Key Account Manager for Amazon EU to drive promotional activities, increase market share, and enhance the online presence of Mattel’s iconic brands. This role requires a seasoned professional with extensive experience in E-commerce and strong negotiation skills. Join a dynamic team focused on innovation and strategic growth in the growing eCommerce space.

Qualifications

• 7+ years of experience in E-Commerce & Digital Marketing, preferably with Amazon.
• Solid experience in Key Account Management.
• Ability to manage budgets and negotiate effectively.

Responsibilities

• Lead the Deals pillar for Amazon EMEA, overseeing promotional activities to increase market share.
• Manage the annual deals calendar and drive data-led investment decisions.
• Collaborate with internal teams to maximize POS and ROI.

Skills

Analytical skills

Negotiation skills

Strategic thinking

Project management

Communication

Problem-solving

E-commerce knowledge

Education

University degree in Economics, Business Administration or related field

Job description

Join to apply for the Key Account Manager – Amazon EU role at Mattel EMEA

Join to apply for the Key Account Manager – Amazon EU role at Mattel EMEA

This role is flexible in terms of location; can be based in any of the EU offices that Amazon EMEA Team operates London (Slough), Frankfurt, Paris, Milan, Barcelona, Amsterdam (Amstelveen), Warsaw.

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
With the explosion of growth in eCom and Amazon, Mattel has acted quickly to win in this space by evolving our operating model, team structure and brand proposition to enable us to succeed and be partners of choice for Amazon. As a result, we have seen significant sales growth ahead of the trend in this area!

The Mattel Amazon team operates as a separate Regional Team within Europe, set up in a matrix structure with dedicated Sales, Marketing, Finance, Supply Chain and HR functions, located across the region in UK, Germany, France, Italy, Spain, Netherlands, Poland, and Turkiye. In addition to managing Amazon for the region, the team also drives the strategy of marketplaces and acts as a center of excellence for all things eCom.

In line with Amazon’s expansion, we have also evolved from managing 5 European markets to 10, with Netherlands, Sweden, Poland, Belgium and Ireland launching over the past years. We have also introduced Marketing team with regional focus on Category Management and Media. This has further supported how we can partner closely with Amazon to leverage our joint strategy and solidify our strong pan-European business relationship.

Over the past few years, our sales organisation has gone through a significant transformation around centralisation, and we have formed a new Regional Sales Team that manages Amazon relationships at EMEA level. In collaboration with Amazon, we’ve structured our partnership around key strategic and operational pillars, covering all EU10 markets.

We always strive to challenge and re-invent our ways of operating to ensure we continue winning in the eCom space – if you’re motivated by this challenge then come and join us!

The Opportunity:
In this high-impact, customer-facing role, you will lead the Deals pillar for our Amazon EMEA team, overseeing our promo budget to lead our deals and markdown activities on Amazon, to generate incremental POS and increase our market share. As part of the Amazon Regional Sales Team, you will help shape and grow our long-term partnership with Amazon—driving both revenue and profitability while strengthening the online presence of Mattel’s iconic brands.

We’re looking for a driven and ambitious SUPERSTAR to help Mattel reach its goal of being recognized as the #1 Toy Retailer on Amazon!

Think you’ve got what it takes to WIN in this role? Then we want to hear from you!

What Your Impact Will Be

Beyond its day-to-day responsibilities, this role is fundamentally tasked with answering the strategic question How can we make Toys promotions more effective on Amazon? It leads the development of the Deals Playbook, manages the annual deals calendar, and drives data-led investment decisions to maximize POS and ROI. As the holder of our deals budget, it leads the planning and execution of our promotional activities, including all customer facing negotiations. Success requires strong cross-functional leadership and close collaboration with both internal teams and external partners, given the high visibility and commercial importance of this area. The ideal candidate is a curious, innovation-driven leader who continuously seeks insights from internal and external sources, embraces a test-and-learn mindset, and is committed to driving sustained business growth.

Key Tasks

• Deals Playbook create Deals Playbook; give in-depth strategic guidance to the Amazon team based on data and latest insights, guide where and how we should invest based on our brands, shoppers, occasions, product types, product lifecycles, or any other criteria we should consider. Aspire to create a best practice for Mattel.
• Deals Process continuously improve and simplify the complex deals process involving several teams and spanning over a long period of time. Improve effectiveness and efficiency without sacrificing key performance metrics POS and ROI.
• Deals Calendar propose target deals POS and investment levels to support business growth ambitions. Create weekly deals and markdown events calendar, allocate budgets per event, align with Amazon. Manage different scenarios, flag and adjust to deviations, own relevant consumption model inputs. Justify decisions internally and externally.
• Deal Event Planning for individual events, based on Playbook and annual plan define targets, core and recommended items. Collaborate with other relevant internal teams. Own SOA / investment negotiations with Amazon. Work very closely with Availability pillar, proactive and reactively. Liaise with media team to ensure an aligned approach.
• Deal Event Execution own and lead execution of deal events as per deals process, supported by other pillars if needed; closely cooperate with other internal stakeholders for top items, share timely updates, follow Playbook to maximise POS and ROI. Share post-mortem analyses and continuously improve Playbook, processes, and planning.
• Markdown lead the markdown deal events planning and execution to address unhealthy retail inventory.
  
  

What We’re Looking For

• University degree in Economics, Business Administration or related field (Bachelor/ Master/ Diploma) OR demonstrable relevant experience
• Seasoned experience in Consumer Goods/ Sales/Marketing with solid Key Account Management experience in a multinational Company, of which at least 7+ years have been invested in dealing with E-Commerce & Digital Marketing – preferably Amazon!
• Prior experience in centralized Amazon structures or operations is a strong plus
• Selling & negotiation skills in international environment, preferably acquired in a global company with high seasonality
• Experience in managing budgets and promotional planning
• Understanding of online / digital metrics
• Exceptional strategic thinking and planning abilities
• Strong analytical, problem solving and project management skills
• Highly competitive mindset & Business results oriented ability to perform, to budget and manage forecast
• Ability to work in wide variety of projects with tight deadlines
• Ability to build relationships within a matrix business environment and handle diverse audiences
• A confident and articulate communicator capable of inspiring strong collaboration within an organization
• Proactive, positive and innovative mind
• Fast learner – ability to work in a high energy, fast paced environment
• Fluency in English
  
  

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  
  

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing, Design Services, and Entertainment Providers

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