Key Account Manager

Forward Role Recruitment; Liverpool; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

25 days' holiday + bank holidays

Bonus scheme

Car allowance

40% staff discount

Free onsite parking

Onsite gym

Pay day lunches

Quarterly socials

Summer & Christmas parties

Job summary

Forward Role Recruitment is seeking a Key Account Manager for a fast-growing sportswear brand in Liverpool. You will own and manage a portfolio of key wholesale accounts, build strong relationships with major retailers, and drive growth through data-driven insights.

The role requires experience in sportswear or wholesale, strong communication skills, and the ability to travel for partner meetings and events.

Qualifications

• Proven experience in account management within sportswear, fashion, or wholesale.
• Analytical approach to sales data to spot opportunities and act quickly.
• Strong presentation and communication skills with buyers and stakeholders.

Responsibilities

• Own and manage a portfolio of key wholesale accounts across major UK retailers.
• Build and maintain commercially focused relationships with wholesale partners.
• Monitor sales data and trends to identify growth opportunities and respond to demand.
• Collaborate on sales forecasting and inventory management to ensure availability.
• Work with internal teams to influence product development and account requirements.
• Support development of European wholesale accounts with potential for ownership.
• Represent the brand at partner meetings and trade events with travel to accounts.

Skills

Key account management

Wholesale/B2B sales

Sales forecasting

Relationship management

Negotiation

Driving licence

Job description

Key Account Manager

High growth sportswear brand

Liverpool

£45,000 – £60,000 + bonus + car allowance

Benefits:

• 25 days' holiday + bank holidays


• Bonus scheme


• Car allowance


• 40% staff discount


• Free onsite parking


• Onsite gym


• Pay day lunches, quarterly socials, summer & Christmas parties

This is a fast growing sportswear brand operating at the intersection of performance and lifestyle. Built on a clear product identity and a loyal, growing customer base, the business has scaled quickly across both DTC and wholesale channels. With continued investment in its wholesale division and a new senior hire joining to lead the function, the brand is entering a new phase of commercial growth and this role sits right at the heart of it.

Wholesale is a key pillar of the growth strategy. The brand works with some of the most recognisable names in UK sports and streetwear retail, as well as a growing network of European distribution partners. The team is evolving to match the ambition, and there is a genuine opportunity for the right person to come in, take ownership, and grow with the business.

This role is ideal for an experienced Account Manager from a sportswear, fashion, or wholesale background who is ready to take on a bigger remit, manage high profile retail partnerships, and play a meaningful role in shaping how the brand scales its wholesale channel.

As the Key Account Manager, you will be responsible for:

• Own and manage a portfolio of key wholesale accounts across major UK sports and lifestyle retailers


• Build and maintain strong, commercially focused relationships with wholesale partners


• Proactively monitor sales data and trends to identify growth opportunities and react quickly to demand


• Collaborate with accounts on sales forecasting and inventory management to ensure availability


• Work closely with internal teams to influence product development and account specific requirements


• Support the development of European wholesale accounts, with potential to take on full ownership over time


• Represent the brand at partner meetings and trade events, with regular travel to accounts as required

As the Key Account Manager, you will have the following skills and experience:

• Proven experience in account management, ideally within sportswear, fashion, or apparel


• Confident managing relationships with large retail partners and navigating complex accounts


• Analytical approach to sales data, with the ability to spot opportunities and act on them quickly


• Strong presentation and communication skills, comfortable in front of buyers and senior stakeholders


• Proactive and results driven, with the ability to work independently and take initiative


• Full UK driving licence is essential