Junior Performance Marketing Manager - App

BLACKLANE; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading global chauffeur service as a Junior Performance Marketing Manager. You'll optimize app marketing campaigns across META, Tiktok, and Google, driving new customer growth while collaborating with cross-functional teams. Enjoy competitive pay, stock options, and a focus on personal development in a diverse environment.

Benefits

Competitive salaries and stock options

Complimentary ride quarterly

Access to LinkedIn Learning

Weekly office lunches

Health & well-being support

Opportunities for charitable participation

Monthly sessions with leadership

Qualifications

• 1-3 years managing performance app campaigns on META and Google UAC.
• Experience with marketing metrics like SKAN and MMPs such as Appsflyer.
• Proactive in seeking new acquisition opportunities.

Responsibilities

• Support operational optimization and management of app campaigns.
• Develop, automate, and deliver reports to key stakeholders.
• Analyze creative performance based on CPI and CAC.

Skills

Campaign Management

Data Literacy

Strategic Thinking

Communication Skills

Job description

Junior Performance Marketing Manager - App

London

As a Junior Performance Marketing Manager / App at Blacklane, you’ll play a pivotal role in supporting the growth of new customers across META, Tiktok, and Google UAC, ensuring our digital marketing strategies align with our business growth targets and performance KPIs.

We’re seeking a driven, analytical, and commercially minded Performance Marketing expert to take ownership of daily optimizations and innovative strategies to meet our New Customer and CAC targets.

YOUR CHALLENGE:

At Blacklane, we measure success by the meaningful change each team member creates. What does this role entail?

• Global and Local Campaign Management: Support operational optimization and management of app campaigns across META, Tiktok, and Google App Campaigns to drive new user growth and achieve CAC targets.
• Performance Marketing Reporting: Develop, automate, and deliver reports and presentations to key stakeholders.
• Performance Media Planning: Support the development and execution of innovative paid media strategies to meet ambitious targets.
• Creative Analysis: Analyze creative performance based on CPI, CAC, and Scroll Stop % to identify resonant concepts and create briefs based on insights.
• Collaboration: Work with local marketing, brand, creative, and retention teams to ensure on-brand, optimized ad creatives, and support full-funnel campaigns. Collaborate with Senior Performance Marketing Managers to review performance and brainstorm testing ideas.

ABOUT YOU:

• Campaign Management: 1-3 years managing performance app campaigns on META and Google UAC (experience with Tiktok and high ad spend is a plus).
• Marketing Metrics & KPIs: Experience with challenging metrics like SKAN, Sandbox, and MMPs such as Appsflyer.
• Innovation: Proactive in seeking new acquisition opportunities and improving performance; creative in overcoming technical hurdles.
• Data Literacy: Ability to translate data into actionable insights.
• Strategic Thinking: Growth-oriented with a strong understanding of business impact.
• Team Collaboration: Experience working across Product, BI, and Analytics teams.
• Communication Skills: Excellent English communication and presentation skills.

Our mission is to become the world’s leading premium, global chauffeur service, operating in 50+ countries with a focus on reliability, innovation, and sustainability.

Blacklane values diversity and inclusion, supporting employees through ERGs, mentorship, and community initiatives like LGBTQIA+ Network, Bookclub, and Blacklane Cares Leave.

Why join us?

• Fair Pay & Shared Success: Competitive salaries, stock options plan with transparent growth via Ledgy.
• Blacklane Mystery Rides: Complimentary ride quarterly to experience our services firsthand.
• Learning & Development: Access to LinkedIn Learning and leadership programs for personal growth.
• Team Engagement: Weekly office lunches to foster connections.
• Health & Well-being: Access to Nilo Health & WHOOP bracelet for mental and physical wellness.
• Social Responsibility: Opportunities to participate in charitable initiatives.
• Open Dialogue: Monthly sessions with C-Level leadership for feedback and ideas.

We welcome applicants from all backgrounds and are committed to equal opportunities.

Curious to see us in action? Let’s go!

• Watch us on Amazon Prime
• Listen to our CEO on Startup Insider episode #1643
• Backed by investors like Mercedes-Benz Mobility, Sixt, and others