Junior Paid Social Specialist

Dept Agency; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A creative marketing agency in London is seeking a Junior Paid Social Specialist to manage and optimize paid social campaigns across platforms like Meta and TikTok. The ideal candidate has experience in paid social projects, strong analytical skills, and a collaborative mindset. This role offers a flexible hybrid working environment along with multiple development and healthcare benefits.

Benefits

Flexible working policy

25 days holiday plus bank holidays

Healthcare options

Qualifications

• Open-minded and eager to learn and develop skills.
• Experience with hands-on paid social projects.
• Understanding of Social KPIs and campaign optimisation.

Responsibilities

• Develop and optimize paid social campaigns across platforms.
• Analyze campaign data and generate insightful reports.
• Monitor performance metrics and optimize campaigns.

Skills

Analytical skills

Paid social project experience

Attention to detail

Collaboration skills

Creativity

Tools

Excel

Job description

Paid Social Specialist

Internally, this role is known as Media Planner

We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

We are looking for a Junior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of performance marketing / Paid Social.

KEY RESPONSIBILITIES

• Development, set‑up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
• Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
• Identifying and defining target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

WHAT WE ARE LOOKING FOR

• Are open‑minded and eager to learn more and develop your skill set
• Work thoroughly, manage campaigns accurately and have an eye for detail
• Always keep an oversight, even when various tasks are at hand
• Have some experience with hands‑on paid social projects
• Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
• Have collaborative skills for working with cross‑functional teams, clients, and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date for news and trends
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes

WE OFFER

• Possibilities to do what you do best and to develop your skills further with training development and certifications
• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first week’s at DEPT®
• Global Annual DEPT® Cares Day which cadets can donate their skills to support local charities
• Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team and agency level

WHO ARE WE?

We are pioneers at heart... (rest of existing paragraph)

Our culture is big enough to cope and small enough to care... (rest of existing paragraph)

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace... (rest of existing paragraph)

NOTE

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.