Junior Market Research Analyst

Nielsen; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Nielsen in London is seeking a Research Analyst to work across multiple projects using diverse methodologies, collaborating with senior researchers and delivering actionable insights to clients including Google, PayPal, Spotify, Sky.

You will design surveys, test links, manage sampling and data processing in Decipher, and present findings clearly to clients, shaping campaigns and business strategies.

Qualifications

• Candidates with experience in primary research or data analytics in media/advertising.
• Numerate with an analytical mindset and a passion for research.
• Confident in presenting to stakeholders.
• Strong time management and teamwork.
• Proficient in PowerPoint and Excel; Google Suite is a plus.

Responsibilities

• Maintain close daily communication with clients and stakeholders.
• Work on multiple projects across methodologies with support from seniors.
• Collaborate with team members on research tasks.
• Design online surveys with guidance from senior researchers.
• Test survey links thoroughly.
• Manage sample collection, quotas, and data quality.
• Process data in Decipher, code and weight data and create tabulations.
• Analyze data sets and chart reports with actionable insights.
• Present findings back to clients clearly and concisely.

Skills

Primary research experience

Analytical mindset

Strong communication

Team player

Time management

Attention to detail

PowerPoint

Excel

Google Suite

Data analytics

Tools

Decipher

Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About the team

The research team sits within Nielsen’s ‘Research & Analytics’ pillar and works across many global markets and a wide variety of industries. The team works closely with clients to deliver fresh learnings and actionable research to shape future campaigns, marketing plans, creative ideas and business strategies. Expect to be working with key clients such as Google, PayPal, Spotify, Sky and many more.

What will you be doing?

We are looking for a Research Analyst who will be responsible for working on multiple projects across a range of methodologies with support from other senior researchers in the team. You will also be involved in collaborating with team members.

Key Responsibilities Can Include

• Maintaining close daily communication with clients and stakeholders
• Working across a wide range of research methodologies such as brand lift, opportunity to see and digital tagging
• Designing online surveys with the help of senior researchers to cover all key research objectives
• Thorough testing of online survey links
• Managing sample collection, setting representative quotas and quality checking raw survey data
• Processing data in an online survey platform (Decipher), coding and weighting of data and creating tabulations
• Analysing data sets
• Charting reports that have a focus on providing actionable insights
• Presenting findings back to clients in a clear, concise and engaging manner

Qualifications

• A self-starter with previous experience of primary research, insights or data analytics from within the media/advertising industry, either client or agency side
• Be highly numerate and have an analytical mindset, with a genuine passion for research
• A confident communicator who is able to present to internal and external stakeholders
• Be a team player
• Have strong time management and project management skills
• Attention to detail, especially for testing survey links and reviewing raw survey data
• Literate and proficient in PowerPoint and Excel, Google Suite is a plus

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.