Junior Game Product Marketing Associate

Secret Mode; Royal Leamington Spa; On-site; GBP 28,000 - 38,000; Full time

Job summary

Secret Mode in Royal Leamington Spa is seeking a Junior Product Marketing Manager to help plan and deliver product marketing activity for its published games. You will work across Marketing, Creative, PR, Community, Influencer Relations, Platform Engagement, Commercial and Production, and with external development partners, to support campaign plans and materials.

This hands-on role suits an organised, curious and collaborative marketer who loves video games, contributing to product marketing

Qualifications

• Some experience in marketing, communications, games publishing, brand support, content or a related role, or relevant experience gained through study, placements or personal projects.
• An interest in product marketing and an understanding of how positioning, audiences, messaging and campaign activity help a game reach players.
• Strong written communication skills and the ability to organise product information into clear, audience-focused messages.
• Comfortable working collaboratively with a range of teams and building relationships with internal colleagues and external partners.
• Confidence using research, spreadsheets, presentations and basic performance data; willingness to develop analytical skills.
• Strong organisation and attention to detail, with the ability to track tasks, deadlines, assets and approvals across multiple projects.
• A proactive approach to asking questions, sharing progress, taking feedback and learning new skills.
• A genuine passion for video games and curiosity about different genres, players and gaming communities.

Responsibilities

• Key requirements include supporting the development and upkeep of product positioning, audience profiles and messaging for assigned titles.
• Help maintain go-to-market plans covering announcements, reveals, previews, demos, launches, updates and post-launch activity.
• Research comparable games and platform activity, summarising useful findings for the team.
• Collaborate with development partners and internal teams to build knowledge of features, audiences and strengths.
• Help ensure positioning and messaging are reflected across marketing, PR, community, influencer and platform activity.
• Assist with campaign planning and delivery, keeping activity coordinated and focused on the target audience.
• Maintain campaign calendars, asset trackers and stakeholder updates.
• Coordinate information with Production and development partners to reflect build availability and milestones.
• Flag risks or missing information and help keep plans up to date as priorities evolve.
• Gather market and audience insight and monitor platform activity to inform activity.
• Prepare summaries and initial recommendations for review by senior colleagues.
• Create product briefs, messaging documents and audience summaries; develop creative briefs and asset requirements.

Job description

Secret Mode in Royal Leamington Spa is seeking a Junior Product Marketing Manager to help plan and deliver product marketing activity for its published games. You will work across Marketing, Creative, PR, Community, Influencer Relations, Platform Engagement, Commercial and Production, and with external development partners, to support campaign plans and materials.

This hands-on role suits an organised, curious and collaborative marketer who loves video games, contributing to product marketing