Associate Product Marketing Manager, Video Games

Breath HR; Royal Leamington Spa; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Secret Mode in Leamington Spa is seeking a proactive Junior Product Marketing Manager to support planning and execution of product marketing for its published games. You will work across marketing, creative, PR, community and partnerships to help campaigns hit their audiences.

You will help develop positioning, audience profiles, asset briefs and post‑launch activity, learning from experienced colleagues and taking ownership of clearly defined tasks with guidance.

Qualifications

• Some experience in marketing, communications, games publishing, brand support, content or a related role, or relevant experience gained through study, placements or personal projects.
• An interest in product marketing and an understanding of how positioning, audiences, messaging and campaign activity help a game reach players.
• Strong written communication skills and the ability to organise product information into clear, audience‑focused messages.
• Comfortable working collaboratively with a range of teams and building relationships with internal colleagues and external partners.
• Confidence using research, spreadsheets, presentations and basic performance data; willingness to develop analytical skills.
• Strong organisation and attention to detail, with the ability to track tasks, deadlines, assets and approvals across multiple projects.
• A proactive approach to asking questions, sharing progress, taking feedback and learning new skills.
• A genuine passion for video games and curiosity about different genres, players and gaming communities.

Responsibilities

• Support the development and upkeep of product positioning, audience profiles and key messaging for assigned Secret Mode titles.
• Help maintain go‑to‑market plans covering announcements, reveals, previews, demos, launches, updates and post‑launch activity.
• Research comparable games, genre trends, player needs and platform activity, summarising useful findings for the team.
• Build knowledge of each game’s features, creative vision, audiences and strengths by working with development partners and internal teams.
• Help ensure approved positioning and messaging are reflected consistently across marketing, PR, community, influencer, creative and platform activity.

Skills

Marketing basics

Product marketing

Communications

Team collaboration

Job description

Secret Mode in Leamington Spa is seeking a proactive Junior Product Marketing Manager to support planning and execution of product marketing for its published games. You will work across marketing, creative, PR, community and partnerships to help campaigns hit their audiences.

You will help develop positioning, audience profiles, asset briefs and post‑launch activity, learning from experienced colleagues and taking ownership of clearly defined tasks with guidance.