Internal Communications Manager

DWP; Newcastle upon Tyne; Hybrid; GBP 42,000 - 47,000; Full time

Benefits offered by this job

Flexible hours

Hybrid working

Civil service pension 28.97%

26–31 days holiday

Flexi-time extra days off

Discounts and savings

Bike/season ticket loan

Sports and social activities

Professional development

Job summary

DWP is seeking a Digital Engagement Manager to join the Digital and Transformation Group. The role involves shaping communications, identifying impactful stories and delivering engagement campaigns that connect colleagues with our vision and priorities.

You will translate complex information into accessible content across channels, using insight and feedback to continually improve delivery. Working with stakeholders, you’ll champion accessibility and best practice while contributing to a

Qualifications

• Experience planning, leading, delivering and evaluating complex communications campaigns across teams.
• Proven ability to produce clear, accessible, engaging written content.
• Experience using feedback, data and user insight to inform decisions and improve outcomes.
• Proficient in Microsoft 365 apps to support collaboration and delivery.
• Commitment to continuous professional development and sharing best practice.

Responsibilities

• Shape compelling communications and identify impactful stories.
• Deliver engagement campaigns that connect people with the organisation's vision and priorities.
• Turn complex information into clear, accessible content across intranets, newsletters, emails, presentations, infographics and video.
• Use insight and colleague feedback to ensure timely, relevant and effective communications.

Skills

Campaign planning

Stakeholder engagement

Evidence-based decision making

Digital tools (Microsoft 365)

Clear writing & editing

Tools

Microsoft 365 suite

SharePoint

Teams

Planner

Job description

Pay up to £44,447, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work life balance.

DWP. Digital with Purpose.

We are looking for a Digital Engagement Manager to join the Digital and Transformation Group in DWP.

As part of the UK's largest government department, you'll help shape and deliver communications that support over 8,000 colleagues across DTG as they transform digital services for more than 22 million customers.

As a Digital Engagement Manager, you'll shape compelling communications, identify and share impactful stories, and deliver engagement campaigns that connect people with our vision and priorities. Working with a wide range of stakeholders, you'll turn complex information into clear, accessible and actionable communications, creating innovative content across a range of channels including intranet platforms, newsletters, emails, presentations, infographics and video. Using insight, evidence and colleague feedback, you'll ensure communications are timely, relevant and effective, while championing accessibility, best practice and continuous improvement in internal communications and engagement.

The scale of what we do is extraordinary, and our purpose is unique. We'd love you to join us.

What skills, knowledge and experience will you need?

• Experience of planning, leading, delivering and evaluating complex communications campaigns, working collaboratively across teams and stakeholders, and applying industry recognised frameworks, methodologies and best practice to achieve clear and measurable outcomes.
• Proven ability to produce clear, accessible and engaging written content, demonstrating strong drafting skills and the ability to communicate information effectively.
• Experience in using feedback, data and user insight to inform decision making, refine campaign plans and continuously improve outcomes, demonstrating an evidence-based approach to delivery.
• Proven proficiency in using digital tools and Microsoft 365 applications such as Teams, SharePoint, Planner and related platforms, to support effective collaboration, organise workload and deliver high quality communications and engagement outcomes.
• Demonstrable commitment to continuous professional development, actively seeking opportunities to enhance knowledge and skills, sharing best practice with others, and applying learning to drive continuous improvement in communications delivery.

Details. Wages. Perks.

Location: You'll join us in one of our brilliant digital hubs in Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield, whichever is most convenient for you.

Hybrid Working: We work a hybrid model - you'll spend some time working at home and some time collaborating face to face in a hub.

Pay: We offer competitive pay of £44,447.

Pension: You'll get a brilliant civil service pension with employer contributions worth 28.97%.

Holidays: A generous leave package starting at 26 days rising to 31 days over time.

You can also take up to 3 extra days off a month on flexi-time. You'll also get all the usual public holidays.

We have a broad benefits package built around your work-life balance which includes:

• Flexible working including flexible hours and flex-friendly policies

• Time off volunteering and charitable giving

• Bring your authentic self to work with 'I Can Be Me in DWP'

• Discounts and savings on shopping, fun days out and more

• Interest-free loans to buy a bike or a season ticket, so it's even easier for you to get to work and start making a difference

• Sports and social activities

• Professional development, coaching, mentoring and career progression opportunities.

And we have an award-winning environment and culture:

• DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards

• Diverse and Inclusive Leadership at Digital Leaders Awards 2024

• Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025

• Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards