Digital Engagement Manager

DWP Digital; United Kingdom; Hybrid; GBP 40,000 - 49,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours

Civil service pension

26–31 days holiday

Volunteer time off

Discounts and savings

Interest-free travel loans

Sports and social activities

Career development

Job summary

DWP Digital is seeking a Digital Engagement Manager to shape communications for DTG, connecting 8,000 colleagues with digital transformation across the civil service. You will craft accessible content for intranets, newsletters and videos while leading engagement campaigns.

You’ll work with stakeholders to turn complex information into clear messages, using evidence and user insight to improve outcomes and champion accessibility and best practice. Hybrid working is offered.

Qualifications

• Experience planning, leading and evaluating complex communications campaigns.
• Proven ability to produce clear, accessible written content.
• Experience using feedback and data to improve outcomes.
• Proficiency with MS 365 tools to support collaboration.
• Commitment to ongoing professional development and sharing best practice.

Responsibilities

• Shape compelling communications and identify impactful stories.
• Deliver engagement campaigns that connect people with our vision and priorities.
• Turn complex information into clear, accessible communications across channels.
• Collaborate with stakeholders to ensure timely, relevant communications and continuous improvement.

Skills

Campaign planning

Clear writing

Data-driven decisions

Microsoft 365 proficiency

Continuous development

Tools

Teams

SharePoint

Planner

Job description

Pay of £44,447, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work life balance.

DWP. Digital with Purpose.

We are looking for a Digital Engagement Manager to join the Digital and Transformation Group in DWP.

As part of the UK's largest government department, you'll help shape and deliver communications that support over 8,000 colleagues across DTG as they transform digital services for more than 22 million customers.

As a Digital Engagement Manager, you'll shape compelling communications, identify and share impactful stories, and deliver engagement campaigns that connect people with our vision and priorities. Working with a wide range of stakeholders, you'll turn complex information into clear,

accessible and actionable communications, creating innovative content across a range of channels including intranet platforms, newsletters, emails, presentations, infographics and video. Using insight, evidence and colleague feedback, you'll ensure communications are timely, relevant and effective, while championing accessibility, best practice and continuous improvement in internal communications and engagement.

The scale of what we do is extraordinary, and our purpose is unique. We'd love you to join us.

What skills, knowledge and experience will you need?

• Experience of planning, leading, delivering and evaluating complex communications campaigns, working collaboratively across teams and stakeholders, and applying industry recognised frameworks, methodologies and best practice to achieve clear and measurable outcomes.
• Proven ability to produce clear, accessible and engaging written content, demonstrating strong drafting skills and the ability to communicate information effectively.
• Experience in using feedback, data and user insight to inform decision making, refine campaign plans and continuously improve outcomes, demonstrating an evidence-based approach to delivery.
• Proven proficiency in using digital tools and Microsoft 365 applications such as Teams, SharePoint, Planner and related platforms, to support effective collaboration, organise workload and deliver high quality communications and engagement outcomes.
• Demonstrable commitment to continuous professional development, actively seeking opportunities to enhance knowledge and skills, sharing best practice with others, and applying learning to drive continuous improvement in communications delivery.

Location: You'll join us in one of our brilliant digital hubs in Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield, whichever is most convenient for you.

Hybrid Working: We work a hybrid model - you'll spend some time working at home and some time collaborating face to face in a hub.

Pay: We offer competitive pay of £44,447.

Pension: You'll get a brilliant civil service pension with employer contributions worth 28.97%.

Holidays: A generous leave package starting at 26 days rising to 31 days over time.

You can also take up to 3 extra days off a month on flexi-time. You'll also get all the usual public holidays.

We have a broad benefits package built around your work-life balance which includes:

• Flexible working including flexible hours and flex-friendly policies
• Time off volunteering and charitable giving
• Bring your authentic self to work with 'I Can Be Me in DWP'
• Discounts and savings on shopping, fun days out and more
• Interest-free loans to buy a bike or a season ticket, so it's even easier for you to get to work and start making a difference
• Sports and social activities
• Professional development, coaching, mentoring and career progression opportunities.

And we have an award-winning environment and culture:

• DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards
• Diverse and Inclusive Leadership at Digital Leaders Awards 2024
• Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025
• Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards