Internal Communications Manager

DWP Digital; Birmingham; Hybrid; GBP 38,000 - 51,000; Full time

Benefits offered by this job

Flexible hours

Volunteer time off

I Can Be Me in DWP

Discounts & savings

Bike/season ticket loans

Sports & social activities

Professional development

Job summary

DWP Digital is seeking a Digital Engagement Manager to shape and deliver internal communications campaigns that connect 8,000 colleagues across the Digital and Transformation Group and beyond. You will turn complex information into clear, accessible content across intranets, newsletters, emails and videos, using data and feedback to improve outcomes while championing accessibility and best practice.

This hybrid role offers a £44,447 salary with flexible hours and a strong focus on work-life

Qualifications

• Experience planning, leading, delivering and evaluating complex communications campaigns across teams and stakeholders.
• Proven ability to produce clear, accessible written content for diverse audiences.
• Experience using feedback and data to inform decisions and improve delivery.
• Proficiency with Microsoft 365 apps (Teams, SharePoint, Planner) to support collaboration.
• Commitment to continuous professional development and sharing best practice.

Responsibilities

• Shape and deliver engagement campaigns across channels and workstreams.
• Create accessible, engaging content for intranets, newsletters, emails, presentations, infographics and video.
• Turn complex information into clear communications for diverse stakeholders.
• Use insight to refine plans, measure outcomes and ensure timely delivery.
• Collaborate across teams to strengthen internal communications and engagement.

Skills

Campaign planning

Stakeholder engagement

Clear writing

Data-informed decisions

MS 365 tools

Tools

Microsoft Teams

SharePoint

Planner

Job description

Pay of £44,447, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work life balance.

DWP. Digital with Purpose.

We are looking for a Digital Engagement Manager to join the Digital and Transformation Group in DWP.

As part of the UK's largest government department, you'll help shape and deliver communications that support over 8,000 colleagues across DTG as they transform digital services for more than 22 million customers.

As a Digital Engagement Manager, you'll shape compelling communications, identify and share impactful stories, and deliver engagement campaigns that connect people with our vision and priorities. Working with a wide range of stakeholders, you'll turn complex information into clear,

accessible and actionable communications, creating innovative content across a range of channels including intranet platforms, newsletters, emails, presentations, infographics and video. Using insight, evidence and colleague feedback, you'll ensure communications are timely, relevant and effective, while championing accessibility, best practice and continuous improvement in internal communications and engagement.

The scale of what we do is extraordinary, and our purpose is unique. We'd love you to join us.

What skills, knowledge and experience will you need?

• Experience of planning, leading, delivering and evaluating complex communications campaigns, working collaboratively across teams and stakeholders, and applying industry recognised frameworks, methodologies and best practice to achieve clear and measurable outcomes.
• Proven ability to produce clear, accessible and engaging written content, demonstrating strong drafting skills and the ability to communicate information effectively.
• Experience in using feedback, data and user insight to inform decision making, refine campaign plans and continuously improve outcomes, demonstrating an evidence-based approach to delivery.
• Proven proficiency in using digital tools and Microsoft 365 applications such as Teams, SharePoint, Planner and related platforms, to support effective collaboration, organise workload and deliver high quality communications and engagement outcomes.
• Demonstrable commitment to continuous professional development, actively seeking opportunities to enhance knowledge and skills, sharing best practice with others, and applying learning to drive continuous improvement in communications delivery.

Location

You'll join us in one of our brilliant digital hubs in Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield, whichever is most convenient for you.

Hybrid Working

We work a hybrid model - you'll spend some time working at home and some time collaborating face to face in a hub.

Pay

We offer competitive pay of £44,447.

Pension

You'll get a brilliant civil service pension with employer contributions worth 28.97%.

Holidays

A generous leave package starting at 26 days rising to 31 days over time.

You can also take up to 3 extra days off a month on flexi-time. You'll also get all the usual public holidays.

We have a broad benefits package built around your work-life balance which includes

• Flexible working including flexible hours and flex-friendly policies
• Time off volunteering and charitable giving
• Bring your authentic self to work with 'I Can Be Me in DWP'
• Discounts and savings on shopping, fun days out and more
• Interest-free loans to buy a bike or a season ticket, so it's even easier for you to get to work and start making a difference
• Sports and social activities
• Professional development, coaching, mentoring and career progression opportunities.

And we have an award-winning environment and culture

• DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards
• Diverse and Inclusive Leadership at Digital Leaders Awards 2024
• Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025
• Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards