Internal Communications Lead: Strategic Campaigns

Department for Work and Pensions (DWP); Leeds; On-site; GBP 60,000 - 80,000; Full time

Job summary

Department for Work and Pensions (DWP) is seeking a Senior Internal Communications Manager to lead the planning and delivery of internal campaigns aligned to the department's wider strategy.

You will mentor teams, advise senior leaders, analyse engagement insights, and shape messaging across the organisation to support change and strengthen staff engagement.

Join a dynamic communications directorate where you will drive impact, develop talent, and influence across complex organisational contexts.

Qualifications

• Experience in delivering internal communications campaigns.
• Ability to advise senior leaders on communications.
• Strong stakeholder engagement and influence skills.

Responsibilities

• Develop internal communications and campaigns aligned to DWP's wider strategy.
• Act as trusted advisor to senior leaders to engage internal audiences.
• Gather insights and analyze engagement to inform strategies.
• Provide leadership and line management across the internal communications function.
• Design and deliver engaging campaigns with clear messaging from complex material.
• Influence senior stakeholders to achieve positive communications outcomes.
• Navigate political and organisational context and handle sensitive issues.
• Drive insight-led improvements through evidence and feedback.
• Coach and develop colleagues and build capability.

Skills

Internal communications

Campaign management

Strategic advisory

Stakeholder management

Leadership

Job description

Department for Work and Pensions (DWP) is seeking a Senior Internal Communications Manager to lead the planning and delivery of internal campaigns aligned to the department's wider strategy.

You will mentor teams, advise senior leaders, analyse engagement insights, and shape messaging across the organisation to support change and strengthen staff engagement.

Join a dynamic communications directorate where you will drive impact, develop talent, and influence across complex organisational contexts.