Interim Performance & Demand Generation Manager

BrightLocal Ltd; Brighton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the marketing sector seeks a Performance & Demand Generation Manager on a contract basis to enhance their paid media campaigns and ensure the delivery of high-quality MQLs. The successful candidate will optimize paid strategies, implement lifecycle automation, and develop effective lead scoring models using HubSpot technology. This hybrid/remote role promises opportunities for substantial influence in scaling marketing efforts over a 3-6 month contract.

Qualifications

• Experienced in running multiple paid ad campaigns in Google Ads, Meta, StackAdapt.
• Expert-level HubSpot operational user with strong results.
• Proven track record managing large monthly paid budgets.

Responsibilities

• Stabilise and improve paid media performance and drive MQL growth.
• Audit and optimise paid campaigns, enhancing visibility and performance.
• Build scalable lead gen and lifecycle workflows in HubSpot.

Skills

B2B SaaS experience

Demand generation

Paid performance

Project documentation

Stakeholder communication

Tools

HubSpot

Breeze Intelligence

Google Ads

Meta

StackAdapt

Job description

We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:

• Take over paid performance campaigns

• Deliver MQL growth

• Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.

This is a 3-6month contract

Hybrid/remote from our Brighton office

Goals of this role

• Stabilise and improve our paid media performance

• Drive high-quality MQLs to meet growth targets

• Build foundational, scalable lead gen and lifecycle workflows

• Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
  

Key responsibilities

Short-term: Stabilise performance

• Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt):

  • Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline

  • Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs

  • Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models

• Attribution & reporting

  • Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
    

Build for scale: Set up growth infrastructure

• Lifecycle email nurture workflows

  • Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour

  • Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities

  • Use HubSpot’s AI-powered content assistant for rapid, high-quality copy production
    

• Lead gen workflow automation

  • Build automated lead capture → qualification → nurture → sales hand-off processes

  • Ensure lead routing and enrichment are accurate and documented

  • Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows

  • Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification

• Lead scoring model setup

  • Design and implement lead scoring models in Hubspot based on BrightLocal’s ICPs.

  • Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic

  • Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement

  • Align scoring with sales handoff thresholds and pipeline readiness
    

• Conversion rate optimisation (CRO)

  • Run A/B tests on landing pages and lead capture flows

  • Optimise forms, CTAs, and smart content to drive more conversions from existing traffic

  • Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
    

• Measurement & handover

  • Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance

  • Document all workflows, scoring models, and automation logic for smooth handover

  • Provide a transition report and playbooks for the incoming full-time hire
    

What we’re looking for

• B2B SaaS experience with strong results in demand generation and paid performance

• Experienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPL

  • Managed successful ad campaigns targeting a US audience, preferred

    • Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous

• Expert-level Hubspot operational user, especially in:

  • Breeze Intelligence

  • Implementing lead scoring model (from scratch)

  • Building and optimising lifecycle automation workflows

  • AI-powered content/email generation

  • Attribution and campaign reporting

• Proven track record managing £XXk+ monthly paid budgets

• Strong project documentation and stakeholder communication skills

• Able to work independently and hit the ground running

• Availability to work in UK timezone or with overlapping hours
  

Deliverables we expect

• Paid campaign audit & optimisation roadmap

• Email nurture and lead gen workflow maps & Hubspot implementation

• Fully implemented lead scoring model aligned to BrightLocal’s ICPs

• Attribution and funnel performance dashboard

• Landing page and lead gen asset performance benchmarks

• Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover