Interim Performance & Demand Generation Manager

BrightLocal ??; Brighton; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company seeks an Interim Performance & Demand Generation Manager to enhance paid performance campaigns and drive MQL growth. This 3-6 month contract role requires extensive B2B SaaS experience and proven results in demand generation. You will stabilize campaign performance, improve lead generation infrastructures, and document workflows for a seamless transition to a permanent hire. Offering hybrid/remote work flexibility, this position is ideal for an experienced contractor looking to make a significant impact.

Qualifications

• B2B SaaS experience with proven demand generation results.
• Expert in running paid ad campaigns (Google Ads, Meta).
• Strong project documentation and stakeholder communication skills.

Responsibilities

• Audit and optimize paid campaigns to increase MQLs.
• Set up and improve campaign-level reporting using HubSpot.
• Implement automated email journeys for lead nurturing.

Skills

Demand Generation

Paid Performance

HubSpot

Lead Scoring

Attribution

Job description

Interim Performance & Demand Generation Manager

Join to apply for the Interim Performance & Demand Generation Manager role at BrightLocal

Interim Performance & Demand Generation Manager

1 week ago Be among the first 25 applicants

Join to apply for the Interim Performance & Demand Generation Manager role at BrightLocal

Direct message the job poster from BrightLocal

Talent Acquisition Lead @ BrightLocal | SAAS | Scale-up/Start-up Specialist

We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:

• Take over paid performance campaigns
• Deliver MQL growth
• Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.

This is a 3-6month contract - Hybrid/remote from our Brighton office

Goals of this role

• Stabilise and improve our paid media performance
• Drive high-quality MQLs to meet growth targets
• Build foundational, scalable lead gen and lifecycle workflows
• Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results

Key responsibilities

• Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt): Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline
• Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
• Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
• Attribution & reporting: Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards

Build for scale: Set up growth infrastructure

• Lifecycle email nurture workflows
• Design and implement automated email journeys for new leads segmented by product interest, persona, or behavior
• Apply Breeze Intelligence to surface and act on behavioral triggers, drop-off points, and optimisation opportunities
• Use HubSpot’s AI-powered content assistant for rapid, high-quality copy production
• Ensure lead routing and enrichment are accurate and documented
• Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
• Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification

Lead scoring model setup

• Design and implement lead scoring models in Hubspot based on BrightLocal’s ICPs.
• Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
• Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
• Align scoring with sales handoff thresholds and pipeline readiness
• Run A/B tests on landing pages and lead capture flows
• Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
• Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
• Measurement & handover
• Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
• Document all workflows, scoring models, and automation logic for smooth handover
• Provide a transition report and playbooks for the incoming full-time hire

What we’re looking for

• B2B SaaS experience with strong results in demand generation and paid performance
• Experienced in running multiple paid ad campaigns in Google Ads, Meta, and Stack
• Adapt with proven results of increasing MQLs and reducing CPC and CPL
• Managed successful ad campaigns targeting a US audience, preferred
• Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous
• Expert-level Hubspot operational user, especially in:Breeze Intelligence
• Implementing lead scoring model (from scratch)
• Building and optimising lifecycle automation workflows
• AI-powered content/email generation
• Attribution and campaign reporting
• Proven track record managing £XXk+ monthly paid budgets
• Strong project documentation and stakeholder communication skills
• Able to work independently and hit the ground running
• Availability to work in UK timezone or with overlapping hours

Deliverables we expect

• Email nurture and lead gen workflow maps & Hubspot implementation
• Fully implemented lead scoring model aligned to BrightLocal’s ICPs
• Attribution and funnel performance dashboard
• Landing page and lead gen asset performance benchmarks
• Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet, Advertising Services, and Marketing Services

Referrals increase your chances of interviewing at BrightLocal by 2x

Sign in to set job alerts for “Demand Generation Manager” roles.

Brighton, England, United Kingdom 1 day ago

Horsham, England, United Kingdom 1 week ago

Greater Brighton and Hove Area £60,000.00-£65,000.00 3 weeks ago

Brighton, England, United Kingdom 5 days ago

Greater Brighton and Hove Area £45,000.00-£60,000.00 2 weeks ago

Brighton, England, United Kingdom 1 week ago

Brighton, England, United Kingdom 1 day ago

Lewes, England, United Kingdom 1 week ago

Little London, England, United Kingdom 1 month ago

Lewes, England, United Kingdom 1 week ago

Little London, England, United Kingdom 4 days ago

Eastbourne, England, United Kingdom 4 days ago

Business Development Manager - Digital Marketing Agency. Remote / Field

East Sussex, England, United Kingdom 1 week ago

Gatwick, England, United Kingdom 1 week ago

Little London, England, United Kingdom 1 month ago

Horsham, England, United Kingdom 1 week ago

Crawley, England, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.