Digital Performance Analyst (Atherton, London or Reading based)

The Guide Dogs for the Blind Association; Atherton, Greater London, Reading; Hybrid; GBP 27,900 - 34,100; Full time

Benefits offered by this job

Flexible benefits package

Generous holiday allowance

Matched contributory pension scheme

Job summary

A charitable organisation in the UK is seeking a Digital Performance Analyst to improve digital user journeys for individuals with sight loss. You will analyze digital data to identify trends and provide actionable insights using tools like Google Analytics. The role requires collaboration with multiple teams to enhance user engagement. The position offers a starting salary of £31,000 per annum plus London Weighting, with a flexible benefits package and hybrid working opportunities.

Qualifications

• Expertise in digital analytics and user experience.
• Ability to combine quantitative and qualitative analysis.
• Experience with data collection through tracking methods.

Responsibilities

• Improve digital user journeys for individuals with sight loss.
• Identify trends and drive measurable improvements.
• Collaborate with various digital teams to optimise user journeys.

Tools

Google Analytics

Microsoft Clarity

Google Looker Studio

Job description

Salary: Starting at £31,000 per annum + £4,200 London Weighting if London based

As a Digital Performance Analyst, you will play a crucial role in improving digital user journeys for individuals with sight loss. With your expertise in digital analytics and user experience, you will identify trends, uncover opportunities, and drive measurable improvements across key digital platforms, including Google Analytics, Microsoft Clarity, and social media.

You will combine quantitative and qualitative analysis to provide clear, actionable insights through reports and dashboards, using tools like Google Looker Studio. Collaborating closely with Digital Marketing, Digital Content, and Digital Production teams, you will optimise user journeys, support data collection through tracking methods like UTMs and QR codes, and offer guidance on best practices to enhance digital engagement and improve the overall user experience.

You will work 35 hours per week, from 9:00 am to 5:00 pm, Monday to Friday. You are expected to attend the office at least two days per week; the remaining days may be worked from home. Offices are located in Reading, London and Atherton.

We offer a flexible benefits package, discounts and cashback scheme, a generous holiday allowance, and a matched contributory pension scheme to care for our people.

Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. All job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.

As a Disability Confident Employer, we proudly offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment.

If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; we cannot offer visa sponsorship at this time.

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. All employees and volunteers share this commitment.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case is evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure that it will be handled confidentially and fairly.

Guide Dogs follows Safer Recruitment practices to ensure safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for and a minimum of 2 professional referees covering the past 5 years. If you are applying for a disclosure role, you will be required to undergo an enhanced DBS check and sign up to the DBS update service.