Interim Manager, Paid Media

E.L.F. BEAUTY; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

E.L.F. BEAUTY is seeking an experienced Paid Media Manager to lead planning, activation, optimisation, and reporting of integrated campaigns across the UK and Germany. You will work with the Senior Paid Media Manager, agencies, and cross-functional teams to drive performance and growth in a fast-paced beauty/retail environment.

Ideal candidates bring 5–8 years in paid media, strong cross-channel expertise, and a data-driven mindset to optimise campaigns from concept to post‑campaign analysis.

Qualifications

• 5-8 years’ experience within Paid Media, Performance Marketing, or Integrated Media Planning roles.
• Strong cross-channel media planning and activation experience across digital and offline channels.
• Experience managing agency relationships and integrated campaign delivery.
• Commercially minded with a data-driven and results-oriented approach.

Responsibilities

• Support monthly, quarterly, and annual media plan development across UK and Germany.
• Lead agency briefing across paid social, TV, streaming, OOH, display, programmatic, paid search, and affiliate channels.
• Coordinate end-to-end campaign activation within budget and aligned to business objectives.
• Develop measurement frameworks, KPIs, attribution models, and reporting processes.

Skills

Paid Media

Performance Marketing

Integrated Planning

Agency Management

Cross-Channel

Data-Driven

Communication

Beauty/Retail

Job description

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for an experienced and commercially minded Paid Media Manager to join our growing marketing team. This role will be responsible for leading the planning, activation, optimisation, and reporting of integrated paid media campaigns across the UK and Germany.

Working closely with the Senior Paid Media Manager, agency partners, and cross-functional teams, you will drive best-in-class media execution across channels including paid social, TV, streaming, OOH, display, programmatic, paid search, and affiliate marketing. The ideal candidate will bring a strong understanding of full-funnel media strategy, creative optimisation, performance measurement, and cross-channel campaign management within a fast-paced consumer or retail environment.

This is an exciting opportunity for someone who thrives in a collaborative, high-growth environment and is passionate about delivering data-driven campaigns that drive brand awareness, engagement, and commercial performance.

Key Responsibilities

• Support the development and execution of monthly, quarterly, and annual media plans across the UK and Germany
• Lead agency briefing across paid social, TV, streaming, OOH, display, programmatic, paid search, and affiliate channels
• Coordinate end-to-end campaign activation, ensuring campaigns launch on time, within budget, and aligned to business objectives
• Develop measurement frameworks, KPIs, attribution models, and reporting processes to evaluate campaign effectiveness
• Lead creative briefing and asset planning with internal and external stakeholders to ensure channel and audience relevance
• Manage affiliate marketing activity across platforms including TikTok Shop and Rakuten
• Partner with agencies to deliver weekly, monthly, and quarterly performance reporting and post-campaign analysis
• Drive a continuous test-and-learn agenda across creatives, audiences, channels, and formats
• Support budget management processes including forecasting, accrual tracking, and financial reporting

Skills & Experience

• 5-8 years’ experience within Paid Media, Performance Marketing, or Integrated Media Planning roles
• Strong cross-channel media planning and activation experience across digital and offline channels
• Experience managing agency relationships and integrated campaign delivery
• Strong understanding of performance reporting, attribution, and campaign optimisation
• Experience within beauty, retail, fashion, e-commerce, or consumer brands preferred
• Excellent stakeholder management, organisation, and communication skills
• Commercially minded with a data-driven and results-oriented approach
• Comfortable operating within a fast-paced and collaborative en