Interim Digital Director (0978)

TN United Kingdom; London; On-site; GBP 200,000 +; Full time

Job summary

An established industry player is seeking a dynamic leader to spearhead their global digital strategy. In this pivotal role, you will oversee the performance and innovation of digital platforms, ensuring maximization of sales and profit while delivering an exceptional customer experience. Your keen understanding of the brand and customer journey will be essential as you drive the digital team towards achieving ambitious goals. If you are passionate about digital marketing and eager to make a significant impact in a growing business, this opportunity is perfect for you.

Qualifications

• Proven experience in leading digital strategies and performance marketing.
• Strong understanding of online sales channels and customer journey.

Responsibilities

• Lead all commercial aspects of the online business including sales forecasting.
• Drive digital performance marketing channels to enhance customer experience.

Skills

Digital Strategy

Performance Marketing

Sales Forecasting

Customer Experience Enhancement

Brand Representation

Job description

FitFlop is a ‘Digital First’ business and our own .com sites (US, UK, EU, and CA) form our largest and fastest growing sales channel. Having undergone a period of accelerated growth (both in sales and team size), we are looking for a high calibre individual to lead the team and the business through the next phase of growth and performance.

You will have overall responsibility for the Global Digital Strategy, Performance, and Innovation and be responsible for the success of the .com sites and leadership of the digital team, ensuring the maximisation of sales and profit (and all digital KPI’s) and driving the FitFlop websites to deliver an exceptional customer experience.

A keen understanding of the brand and customer journey will be pivotal to this global role, as well as understanding the role of the website in driving sales to other channels including marketplaces and third party .com.

Job Responsibilities

1. Lead and drive all commercial aspects of the online business including sales forecasting and trading.
2. Drive digital performance marketing channels.
3. Enhance customer experience and brand representation.
4. Manage product & category management and platform performance.
5. Grow profitable online sales and diffuse online brand strategy.
6. Translate digital marketing & sales efforts into a cohesive customer-led strategy.
7. Foster future programmes into the strategic digital plan.

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Created on 22/03/2025 by TN United Kingdom