Integrated Marketing Manager, EMEA

Zoom Video Communications; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the tech sector seeks an Integrated Marketing Manager to develop and implement marketing strategies that enhance brand visibility and drive engagement. The role involves executing webinars, managing digital events, and adapting content for the EMEA audience. This position offers an opportunity to work in a dynamic hybrid environment where collaboration and growth are prioritized.

Qualifications

• Experience running omni-channel marketing campaigns.
• Experience managing large digital events.
• Experience with end-to-end webinar strategy.

Responsibilities

• Create annual and quarterly strategic event plans.
• Manage end-to-end event cycles including logistics and budget.
• Build KPI dashboards for event reporting.

Skills

Omni-channel marketing

Digital event management

B2B Account-Based Marketing

Content development

Tools

SFDC

Pardot

Domo/Tableau

Google Analytics

Job description

What you can expect

As an Integrated Marketing Manager you will be responsible for developing and implementing comprehensive marketing strategies. Those strategies enhance Zoom brand's visibility, and drive pipeline generation and engagement across multiple channels. You will lead the planning and execution of webinars, content creation, localized campaigns, and key digital strategic programs.

About the Team

You will work cross-functionally to create a portfolio of events targeting executives, analysts, and internal sales organizations.

Responsibilities

• Creating the annual and quarterly strategic event plans that align with revenue org’s priorities and goals
• Managing end-to-end event cycles. This includes a timeline and program planning, budget management, vendor management, logistics handling, day-of-event management, and post-event analysis
• Having experience with B2B Account-Based Marketing and Enterprise Marketing strategies
• Working with teams for event alignments, including Zoom executives, field marketing, brand team, sales teams, partner teams, and technical teams
• Understanding analyst community and able to tailor events to attract industry analysts
• Building KPI dashboards for event reporting and track metrics and Return on Investment post-even

What we’re looking for

• Experience running omni-channel marketing campaigns
• Experience managing large digital events
• Experience with owning the end-to-end process of a webinar strategy
• Experience with developing new content to the EMEA audience and adapt global materials to meet regional needs
• Experience with SFDC, Pardot, Domo/Tableau and Google Analytics
• Experience in a fast-paced, deadline-driven, high growth environment

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.