Integrated Marketing Lead

Monzo; Cardiff, Greater London; Hybrid; GBP 75,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Learning budget £1,000 per year

Job summary

Monzo is seeking an Integrated Marketing Lead for a 12-month fixed-term contract to drive multi-channel campaigns across the Wealth business. You will align marketing strategy with business goals, lead relevant teams, and manage budgets to deliver cohesive product narratives.

You will collaborate with Marketing PMM, product and growth, ensuring capacity and transparency. The role suits someone who thrives in a fast-paced, regulated financial services environment and enjoys leading inclusive,

Qualifications

• Experience leading integrated marketing campaigns across multiple channels.
• Ability to set and execute marketing strategy that aligns with business goals.
• Strong budget management and resource allocation skills.

Responsibilities

• Set, develop and execute the integrated marketing strategy for the Collective.
• Ensure the portfolio of campaigns is delivered across Marketing, product and growth teams.
• Manage Collective-specific budget and capacity within owned channels.
• Monitor and report on Collective performance to senior leadership.
• Lead optimisation of campaigns and support stakeholder communications.

Skills

Cross-Functional Leadership

Strategic Thinking

Commercial Acumen

Integrated Campaign Design

Data-Driven Optimisation

Tools

Looker

Job description

We’re on a mission to make money work for everyone.

We’re waving goodbye to the complicated and confusing ways of traditional banking.

With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!

We’re not about selling products - we want to solve problems and change lives through Monzo

The Integrated Marketing Lead will lead our marketing efforts across all channels, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant.
This is a 12 month fixed term contract.

Capabilities

• Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for your Collective that are cohesive and impactful
• Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for the Wealth business while balancing the overall capacity of Marketing CoEs.
• Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective
• Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative.
• Data-Driven Optimisation: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization (in line with Commercial acumen above), and refine strategies/portfolios of campaigns

What you’ll be doing:

Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective’s business goals, customer needs and Marketing capacity

• Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
• Manage any Collective-specific budget (where it exists), and the capacity for the Collective’s campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities
• Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership
• Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance.
• Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes

You’ll love this role if you:

• Lead marketing initiatives within a tech or regulated financial services environment.
• Are passionate about building and leading inclusive, high-performing teams.
• Own outcomes and drive work for a business or part of a business
• Have a track record of managing several Marketing campaigns
• Influence senior stakeholders and align marketing strategies with business objectives
• Own and report on performance metrics for business areas overall
• Have strong analytical skills and are comfortable with tools like spreadsheets and Looker
• Are experienced in managing both cash budgets and channel capacity in a marketing context
• Are organised, detail-oriented, and an excellent project manager.
• Communicate effectively and clearly

A bit about you:

• You think strategically, but you’re not afraid to get hands-on.
• You understand how to prioritise when there’s a lot to juggle
• You bring people together and know how to get them excited about the work.
• You care about doing the right thing for customers and for the business.
• You’re humble and curious, asking for help when you need it and you’re always looking for ways to do things better.

The Interview Process

Our interview process involves three main stages:

• Initial Call (30mins)
• Case Study Presentation (45mins)
• x2 final interviews via Google Meet (45mins for each interview)

This process should take around 3-4 weeks - your schedule is really important to us, so we promise to be as flexible as possible!

We have some guidelines on using Artificial Intelligence (AI) to ace an application and interview at Monzo. You can read them here.

You’ll hear from us throughout the application process, but if you’ve got any questions, please reach out to [e-mail]. You can also use this email address to let us know if there’s anything we can do to make the process easier for you because of disability, neurodiversity or anything else.

What’s in it for you:

• This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working, or remotely within the UK
• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• Learning budget of £1,000 a year for books, training courses and conferences
• And much more, see our full list of benefits here

Equal opportunities for everyone

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog , 2026 Diversity and Inclusion Report and 2025 Gender Pay Gap Report.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage