Integrated Channel Manager - Affiliates & Partnerships

Dr. Martens plc; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Welcome free pair of Docs

Buy as you Earn Share scheme

65% off Docs

50% off Accessories

Pension Scheme through Aviva

Life Assurance

25 Days Annual Leave + Bank Holidays

Private healthcare

2 paid volunteer days per year

Job summary

Dr. Martens plc is seeking an Integrated Channel Manager - Affiliates & Partnerships to lead a global, partnership-led acquisition strategy.

You will shape how affiliates and partnerships sit within the paid, organic and other integrated channels, guiding performance, governance and growth with a brand-led approach. You’ll manage partner networks, deploy test-and-learn activity, align with Brand, Finance and Legal, and enable local markets within global frameworks.

Qualifications

• Strong experience in affiliate marketing, partnerships or performance-led commercial collaborations.
• Ability to balance brand considerations with commercial and performance outcomes.
• Strong commercial acumen, including contract models and partner profitability.

Responsibilities

• Own the global Affiliates and Partnerships strategy within the integrated acquisition mix.
• Develop and deliver integrated channel plans aligned to acquisition strategy and trading priorities.
• Identify, onboard and scale high-value partners that expand reach and drive customer acquisition.
• Set commercial models, guardrails and performance expectations with cross-functional teams.
• Monitor partner performance across acquisition and brand alignment; optimise or exit as needed.
• Ensure proper audience targeting and support experimentation and deployment of campaigns.
• Collaborate with Brand and Content teams to align partnerships with brand positioning.
• Enable local markets to activate affiliates within global frameworks with local relevance.
• Design and lead test-and-learn activity across new partner models and platforms.
• Manage relationships with networks and technology platforms; drive transparency and improvement.
• Translate partner performance into insights for senior stakeholders and future investments.

Skills

Affiliate marketing

Partnerships

Performance marketing

Commercial acumen

Data analytics

AI & automation

Global frameworks

Stakeholder management

Negotiation

Strategic thinking

Job description

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

WHERE YOU SIT

As our Integrated Channel Manager - Affiliates & Partnerships, you’ll be part of the Customer team working closely with brilliant people across the business and reporting into Senior Manager - Integrated Channel Acquisition. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow

WHERE YOU CONTRIBUTE

As Integrated Channel Manager – Affiliates & Partnerships, you are responsible for designing and delivering a partnership‑led acquisition strategy that balances brand integrity with commercial performance. You define where partnerships play a role in the acquisition funnel, how they support growth priorities, and how they work alongside Paid, Organic and other Integrated Channels.

On a day‑to‑day basis, you shape the global approach to affiliates and partnerships, deciding which partner types, platforms and models best support Dr. Martens’ growth ambitions. You manage performance, governance and optimisation across a diverse partner landscape, ensuring partnerships deliver incremental value rather than duplicating or eroding other channels. You ensure campaigns are planned, activated and optimised in alignment with audience strategy, commercial priorities and trading plans.

You bring structure, clarity and discipline to a channel that often spans marketing, commercial and brand considerations, using clear frameworks, performance insight and strong stakeholder alignment to scale what works and challenge what does not.

Core Accountabilities

• Own the global Affiliates and Partnerships strategy, clearly defining its role within the integrated acquisition mix and overall growth strategy.
• Develop and deliver integrated channel plans aligned to acquisition strategy and trading priorities focusing on affiliate networks, strategic partnerships, aggregators, marketplaces and performance‑led collaborations.
• Identify, onboard and scale high‑value partners that expand reach, drive consideration and deliver incremental customer acquisition.
• Set clear commercial models, guardrails and performance expectations for partners, in collaboration with Commercial, Finance and Legal teams.
• Monitor partner performance across acquisition, efficiency, incrementality and brand alignment, taking action to optimise or exit where required.
• Ensure correct application if audience targeting within campaign and support experimentation and continuous deployment of campaigns.
• Partner closely with Brand and Content teams to ensure partnerships align with brand positioning, storytelling and experience standards.
• Enable and support local markets to activate affiliates and partnerships within global frameworks, allowing for local relevance while maintaining consistency.
• Design and lead test‑and‑learn activity across new partner models, publishers, platforms and formats.
• Manage relationships with affiliate networks, technology platforms and key partners, driving transparency and continuous improvement.
• Translate partner performance into clear insights and recommendations for senior stakeholders, shaping future investment and scaling decisions.

Key Skills & Capabilities

• Strong experience in affiliate marketing, partnerships or performance‑led commercial collaborations.
• Ability to balance brand considerations with commercial and performance outcomes.
• Strong commercial acumen, including contract models, commission structures and partner profitability.
• Data‑led mindset, able to assess incrementality, overlap and true value contribution.
• Strong AI & Automation Proficiency and command of AI tools for optimisation
• Experience operating within global frameworks while supporting local market execution.
• Ability to manage complex stakeholder landscapes across Marketing, Commercial, Finance and Legal.
• Strong negotiation and influence skills without direct line authority.
• Comfort working across ambiguity and evolving operating models.
• Structured, strategic thinking paired with pragmatic execution.
• Clear communication skills, able to articulate value, risk and trade‑offs to senior leaders.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

Application closing date

Thursday 6th of August 2026

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.