Insurance Lead Generator

PARKER FRANKLYN LIMITED; Leeds; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Up to £45k basic salary

Generous bonus scheme

Fully remote working

Leeds outskirts office option

Job summary

PARKER FRANKLYN LIMITED is hiring for a lead-generation role in commercial insurance. Fully remote options are available, with a Leeds-based broker presence and potential to work from the outskirts of Leeds.

The role emphasizes quality conversations and building a meaningful pipeline rather than high-volume calling. You will identify and nurture opportunities, researching and contacting businesses, especially in construction, to arrange qualified appointments for experienced Commercial Account

Qualifications

• Ideal candidates have experience generating new business opportunities in commercial insurance.
• Comfortable talking to business owners and decision-makers.
• Proven track record of identifying opportunities that lead to new business.

Responsibilities

• Identify businesses that could benefit from reviewing their insurance arrangements.
• Research and identify new businesses to approach, with focus on construction sector.
• Develop relationships and arrange qualified appointments.
• Collaborate with Commercial Account Executives to convert opportunities.
• Focus on quality conversations over volume.

Skills

Lead generation

Business development

Research

Communication

Job description

Fully Remote Available Up to £45,000 Basic + Generous Bonus Leeds-Based Independent Broker

A lead generation role where quality matters more than call statistics.

If you're good at generating new business opportunities but frustrated by unrealistic call targets, poor-quality data or pressure to book appointments for the sake of it, this could be worth a conversation.

I'm recruiting for a growing independent commercial insurance broker that's looking for an experienced Contact Manager to help develop its commercial business.

This isn't a typical high-volume telesales position.

They're not expecting you to make 150-200 calls a day or fill an Account Executive's diary with meetings that have little chance of going anywhere.

They'd much rather you research a business properly, understand who you're speaking to and have a worthwhile conversation that could eventually lead to a new client.

They appreciate that good opportunities take time to develop, particularly in commercial insurance, where renewal dates and established relationships play such an important part.

And importantly, you'll be rewarded for the results you deliver.

What would you be doing?

You’ll be working closely with experienced Commercial Account Executives, identifying businesses that could benefit from reviewing their insurance arrangements.

The good news is that you won't be starting from scratch.

The company already has an established, cleansed database of business contacts and insurance renewal dates, giving you a strong starting point.

Alongside developing these existing prospects, you'll also research and identify new businesses to approach, with a particular interest in growing their presence within the construction sector.

Your role will involve identifying the right decision-makers, understanding their business and insurance renewal dates, developing relationships and arranging qualified appointments.

And when it comes to what constitutes a good appointment, they're sensible.

They're not expecting you to complete a full insurance review before arranging a meeting. At a minimum, they're looking for a genuine prospect who's open to discussing their arrangements at renewal, with some understanding of what might encourage them to consider another broker.

The more information you can obtain, the better, but they recognise that every opportunity is different.

Ultimately, they want someone who understands the difference between a name in a diary and a genuine commercial opportunity.

Who are they looking for?

Ideally, you'll already have experience generating new business opportunities within commercial insurance.

You’ll understand how the renewal cycle works, be comfortable talking to business owners and decision-makers, and have a proven track record of identifying opportunities that result in new business.

For someone who can demonstrate this experience and success, there's a basic salary of up to circa £45,000 available.

However, insurance experience isn't essential.

They're also interested in speaking with successful B2B lead generation professionals who have a consultative approach, strong research skills and the ability to build relationships with senior decision-makers.

For someone coming from outside insurance, the salary is likely to be around £35,000, although there's flexibility for an exceptional candidate.

What matters most is that you're commercially aware, naturally curious, confident on the telephone and genuinely enjoy the challenge of opening doors.

A role you can make your own

The company has already enjoyed considerable success with its lead generation function and recognises just how important the right person can be to its growth.

This is a key appointment, rather than simply another person being brought in to make calls.

They're equally happy to recruit someone who wants to establish themselves as a successful, well-rewarded Contact Manager for the long term, or someone who has ambitions to develop into a client-facing Commercial Account Executive role.

There's no expectation that you have to move into an Account Executive position to progress or be valued.

If you're excellent at generating opportunities and want to continue doing that, they'll appreciate what you bring.

Equally, if your longer-term ambitions involve managing clients and developing your own portfolio, it's a business where that conversation can be had.

What's on offer?

• Up to £45,000 basic salary for someone with a successful track record in commercial insurance lead generation.
• Generous bonus scheme, rewarding you for qualified appointments and paying a percentage of income generated from successful new business.
• Fully remote working available, with the option to spend time in the office on the outskirts of Leeds if you're local. Free parking is available.
• An existing, cleansed database of business contacts and insurance renewal dates.
• The opportunity to develop new prospect relationships, particularly within construction.
• Sensible, commercially focused expectations rather than excessive call-volume targets.
• A growing independent broker that recognises and rewards the contribution of its people.
• The opportunity to build a long-term career in lead generation or potentially develop towards an Account Executive position, depending on your ambitions.