Insights Analyst

JR United Kingdom; Leeds; Hybrid; GBP 50,000 - 57,000; Full time

Job summary

A leading UK media brand seeks a Senior Insight Analyst to join their commercial insights team in Leeds. This hybrid role focuses on analyzing campaign performance across traditional and digital channels, delivering insights that shape advertising strategies. The successful candidate will engage with sales and digital teams, providing recommendations based on data analysis. Competitive salary and a collaborative environment with exposure to high-profile advertisers await the right candidate.

Qualifications

• Experience in media, broadcasting, agency, or advertiser analytics teams.
• Ability to translate data into strategic recommendations.
• Hands-on experience with dashboarding tools like Power BI or Tableau.

Responsibilities

• Evaluate campaign effectiveness including brand lift and ROI.
• Support campaign performance analysis across various media channels.
• Turn complex campaign data into actionable insights.

Skills

Commercial acumen

Campaign effectiveness

Media performance reporting

Survey data analysis

Dashboarding tools

Audience segmentation

Tools

Power BI

Tableau

SQL

TechEdge

TGI

Nielsen Ad Spend

YouTube analytics

Job description

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Location: Leeds (Hybrid, 3 days per week in the office)

The Company

A leading UK media brand is looking for a commercially-minded Senior Insight Analyst to join their high-performing commercial insights team. The role is focused on analysing advertiser performance across both traditional and digital channels, with the goal of helping shape advertising strategy, media performance, and campaign effectiveness insights.

The Role

As a Senior Insight Analyst, you’ll deliver cross-platform campaign analysis, develop media effectiveness narratives, and support key internal stakeholders with insight-led recommendations. This role sits within the Commercial Insight function, part of a broader analytics and research division, and will work closely with the commercial, sales, and digital teams.

Key Responsibilities

• Campaign & Commercial Insights
• - Evaluate and prove campaign effectiveness including brand lift and ROI.
• - Support campaign performance analysis across TV, VoD, YouTube, and social.
• - Turn complex campaign and media data into actionable insights for business recommendations.
• Cross-Platform & Digital Media
• - Measure and predict performance using survey data and digital metrics.
• - Lead on digital media analysis and provide visibility across VoD, YouTube, and social platforms.
• Stakeholder Engagement
• - Work closely with sales and commercial teams to prioritise briefs and manage requests.
• - Support delivery of around 70–80 studies per year across media evaluation and advertiser insight.

Skills & Experience

• - Experience in media, broadcasting, agency, or advertiser analytics teams.
• - Strong commercial acumen with the ability to translate data into strategic recommendations.
• - Proven experience in campaign effectiveness and media performance reporting.
• - Ability to analyse survey and behavioural data together.
• - Hands-on with dashboarding tools (Power BI or Tableau).
• - Experience with TechEdge, TGI, Nielsen Ad Spend, or YouTube analytics.
• - Familiarity with SQL, survey tools, and audience segmentation methods.

- Salary between £50,000–£57,000

- Hybrid work: 3 days per week onsite in Leeds

- Work on strategic commercial and cross-media projects

- Join a collaborative team with exposure to high-profile advertisers and campaigns

How to Apply

Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.

Keywords

Insight Analyst, Media Analytics, Brand Lift, ROI, Campaign Effectiveness, Power BI, Tableau, YouTube Analytics, SQL, Survey Data, Media Strategy, Hybrid Role, Leeds