Insight Analyst

Automobile Association; Basingstoke; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Pension scheme

Free AA breakdown membership

Discounts on AA products

Learning and development opportunities

Employee Assistance Programme

Job summary

The AA is seeking an Insight Analyst to turn data into actionable insight, working across teams to influence decisions and drive business value. You will own analytical challenges, build relationships with stakeholders, and use Python, SQL and Power BI to deliver clear recommendations that impact customer and business outcomes.

This mid-level role offers hybrid working with three office days per week and opportunities to grow technical and commercial capabilities within the COO function.

Qualifications

• Demonstrable experience as an Insight Analyst or similar, with ability to own analytical problems end-to-end.
• Strong Power BI skills with ability to build reporting and visualisations.
• Proficient coding in Python and SQL and handling large datasets.
• Excellent communication and stakeholder collaboration skills.
• Knowledge of statistical techniques and modelling approaches.

Responsibilities

• Own analytical questions from problem definition to insight and recommendation.
• Deliver analyses using Python and SQL; apply statistical methods.
• Create clear Power BI reports and visualisations for stakeholders.
• Collaborate with cross-functional teams to translate needs into analyses.
• Support data products and ensure data quality and availability.
• Share knowledge to improve analytical approaches.

Skills

Power BI

Python

SQL

Data analysis

Stakeholder management

Communication

Tools

Power BI

Python

SQL

Job description

Location: Basingstoke (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as an Insight Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

More than data. Be the insight behind the decision.

As an Insight Analyst at the AA, you will use data, analysis and technology to help our teams make better decisions for our customers and our business. This is a hands‑on, mid-level role where you will take ownership of analytical challenges, uncover meaningful insight and turn it into clear recommendations that people can act on.

But this role is about more than what happens behind the screen. You will build trusted relationships with stakeholders, get close to the challenges facing the business, ask the right questions and confidently bring your insight into conversations with people at all levels. You will work across teams to influence thinking, solve problems and make a tangible difference, while continuing to grow your technical and commercial capability.

If you are an analyst who enjoys both the technical challenge of finding the answer and the human challenge of bringing people with you, this is an opportunity to make your analysis count.

What will I be doing?

• Own analytical questions from initial problem definition through to insight and recommendation, using data to identify trends, patterns, opportunities and areas for action.
• Deliver high quality analysis using tools including Python and SQL, applying appropriate statistical and modelling techniques to solve business problems.
• Build clear and engaging Power BI reporting and visualisations that enable stakeholders to understand performance and make informed decisions.
• Partner with stakeholders across the business to understand their challenges, translate them into analytical requirements and confidently communicate findings and recommendations.
• Collaborate with Data Scientists, BI Developers and Data Engineering colleagues to develop insight led data products and ensure the quality and availability of the data underpinning your analysis.
• Contribute to continuous improvement across the team by sharing knowledge, improving analytical approaches and looking for better ways to turn data into business value.

What do I need?

• Demonstrable experience in an Insight Analyst, Data Analyst or comparable analytical role, with the capability to independently take ownership of problems and drive them towards a solution.
• Strong hands‑on Power BI experience, including creating reporting and visualisations that turn complex information into accessible and meaningful insight.
• Strong communication and stakeholder partnering skills, with the confidence to explain complex analysis clearly, influence conversations and present insight to stakeholders at different levels of an organisation.
• Practical coding and analytical experience using Python, alongside SQL skills and the confidence to work with large and complex datasets.
• A sound understanding of analytical and statistical techniques, with exposure to modelling approaches such as regression, clustering or classification.
• A collaborative, curious and proactive approach, with the judgement to ask the right questions, challenge constructively and work effectively across technical and non-technical teams.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.