Inside Sales Executive

FoodChain ID; Lichfield; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

FoodChain ID is seeking an inside sales professional to convert qualified opportunities into new business across the UK and Ireland, focusing on food safety certification and related services. You will manage warm leads generated by marketing and BDRs, guiding clients through the full sales journey toward certification pathways such as SALSA, START!, and BRCGS Food Safety.

Working with Marketing, Client Services and the UK General Manager, you’ll ensure a responsive, professional customer

Qualifications

• Experience working in a sales environment.
• Experience handling inbound or marketing-generated leads.
• Proven experience of lead sourcing, pipeline building and onboarding new client work.
• Proven track record of meeting sales targets and KPIs.
• Ideally, experience selling professional services such as certification, training, testing, or inspection.

Responsibilities

• Source, qualify and onboard new client logos for the Food Certification business across the UK and Ireland.
• Convert inbound and qualified leads into new business revenue, managing the full sales cycle from initial enquiry through to close.
• Respond quickly to opportunities, run effective discovery conversations, and assess customer needs, fit and route to conversion.
• Prepare and manage proposals, quotations and commercial follow-up for certification, training and related services.
• Collaborate with operational and technical teams to ensure accurate scoping, audit duration calculation, pricing and a smooth transition to service delivery.
• Maintain strong pipeline discipline, including CRM accuracy, follow-up cadence, forecasting and contribution to marketing-driven activity.

Job description

Job Purpose You’ll be responsible for converting qualified opportunities into new business across the UK and Ireland, focusing on FoodChain ID’s food safety certification and related services.

Job Purpose You’ll be responsible for converting qualified opportunities into new business across the UK and Ireland, focusing on FoodChain ID’s food safety certification and related services. This role is centred on managing and closing warm, qualified leads generated by marketing, and BDRs as well as sourcing new clients. You’ll guide prospective clients through the full sales journey, with a particular focus on BRCGS schemes, training services, and supporting and advising businesses on the best fit certification pathways to meet their objectives (e.g. SALSA → START! → BRCGS Food Safety). Working closely with Marketing, Client Services and the UK General Manager, you’ll help deliver a responsive, professional and seamless customer experience from first enquiry through to handover.

Key Responsibilities

• Source, qualify and onboard new client logos for the Food Certification business across the UK and Ireland
• Convert inbound and qualified leads into new business revenue, managing the full sales cycle from initial enquiry through to close
• Respond quickly to opportunities, run effective discovery conversations, and assess customer needs, fit and route to conversion
• Prepare and manage proposals, quotations and commercial follow-up for certification, training and related services
• Collaborate with operational and technical teams to ensure accurate scoping, audit duration calculation, pricing and a smooth transition to service delivery
• Maintain strong pipeline discipline, including CRM accuracy, follow-up cadence, forecasting and contribution to marketing-driven activity

What You’ll Bring

• Experience working in a sales environment
• Experience handling inbound or marketing-generated leads
• Proven experience of lead sourcing, pipeline building and onboarding new client work, through cold outreach, networking and campaigns
• Proven track record of working to sales targets and KPIs
• Ideally, experience selling professional services (e.g. certification, training, testing, or inspection)

Skills

• Strong communication and relationship-building skills
• Confident in running discovery calls and handling objections
• Well organised, with the ability to manage multiple opportunities at once
• Commercially aware, with a focus on conversion and customer outcomes
• Comfortable using CRM systems and standard business tools

Desirable

• Knowledge of food safety, certification standards, or supply chains
• Experience identifying upsell or cross-sell opportunities
• Experience presenting to clients

How You’ll Work

This is primarily an inside sales role focused on converting existing pipeline as well as sourcing new logos. You’ll work closely with Marketing and BDR teams for lead generation.

Success Measures

• New business revenue against target
• Conversion rates across the sales funnel
• Speed and quality of response to new opportunities
• Pipeline accuracy and follow-up discipline

Working Hours

Standard business hours with some flexibility. Occasional evening work may be required, along with limited travel for meetings or event. Hybrid working from our Lichfield site