Influencer & PR Manager

Ziff Davis; Bourne End; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in digital marketing is seeking an Influencer & PR Manager to drive community engagement and brand presence through innovative campaigns. This role involves managing influencer partnerships, overseeing campaigns, and leading PR initiatives to enhance brand awareness across multiple platforms. The ideal candidate will be a confident communicator with proven experience in influencer marketing and community management.

Qualifications

• 3-5 years' experience in influencer marketing, PR, or community management.
• Excellent project management skills with an ability to juggle multiple deadlines.
• Understanding of the evolving influencer landscape across social media platforms.

Responsibilities

• Own and grow the network of creators, developing recruitment and engagement strategies.
• Oversee creator-led campaigns from concept to performance reporting.
• Lead high-impact PR activations and drive positive brand sentiment.

Skills

Community Management

Influencer Marketing

Project Management

Relationship Building

Creative Thinking

Job description

Description Position at Everyday Health - Pregnancy & Parenting

Are you a natural organiser with a flair for building relationships and driving innovative campaigns? We’re looking for an Influencer & PR Manager to join our fast-growing digital team. You’ll take the reins on shaping and growing our community of creators—developing long-term strategies, overseeing influencer-led campaigns, and elevating our brand presence across multiple platforms. You’ll lead on Influencer & PR initiatives across our two flagship parenting brands, Emma’s Diary and BabyCentre, creating moments that generate buzz, backlinks, and brand love. If you thrive in a fast-paced environment, love seeing ideas come to life, and have an unshakable passion for community, campaigns, and connection—you might be just who we’re looking for. Roles and responsibilities

• Community leadership: Own and grow our network of creators, developing strategies to recruit, engage, and retain top influencer talent.
• Campaign management: Take full ownership of creator-led campaigns, from concept through to execution and performance reporting.
• Influencer productisation: Work closely with the Head of Channel Marketing and sales teams to shape scalable influencer offerings, including creative pitches and client proposals.
• Client campaigns: Confidently oversee client-facing influencer projects, ensuring delivery excellence and creative impact.
• Creator events: Design and deliver standout digital and in-person creator experiences—with monetisation strategies to match.
• Content & education: Build support tools, toolkits, and training to help influencers thrive in our ecosystem.
• Market insight: Stay on the pulse of influencer and social trends, delivering insights that shape future campaigns and innovations.
• PR & brand awareness: Lead on high-impact PR activations, working with agencies and internal teams to drive press mentions, backlinks, and positive sentiment.
• PR hooks: Collaborate with internal marketing, content, and social teams to amplify PR stories across owned channels.
• Reporting & analysis: Own campaign performance tracking and reporting for both client and internal projects.

About you: You’re a natural leader, a confident communicator, and someone who sees opportunity in every conversation. Here's what we're looking for:

• You have organisation in your DNA—balancing multiple projects without missing a beat.
• You bring 3–5 years’ experience in influencer marketing, PR, or community management—ideally within a fast-paced agency or digital brand.
• You’re an excellent project manager, comfortable juggling deadlines, clients, and creators.
• You’re people-first—able to build genuine relationships with creators, clients, and colleagues alike.
• You understand the evolving influencer landscape, with a core understanding of building communities within Facebook, Instagram and TikTok.
• You’re commercially savvy—able to contribute to monetisation strategy and pitch development.
• You’re curious and creative, always looking for smarter ways to engage audiences.
• You thrive in an environment where ideas move fast, collaboration is key, and results matter.